Director of Social Media Strategy

Position Title

Director of Social Media Strategy

Status

Full Time

Job Summary

*Hybrid work schedule may be an option for this position*
The Director of Social Media Strategy will develop and execute a comprehensive social media strategy that aligns with the university’s strategic goals, objectives and overall messaging. This role involves overseeing social media projects, analyzing performance metrics and sentiment, and driving engagement across various platforms. Reporting to the Vice President of Strategic Communications, the Director will collaboratively implement a global storytelling approach and results‑oriented social media plan that enhances the university’s social media reach and effectiveness.

Responsibilities
Create and lead social media campaigns from concept to execution

Develop and maintain social media guidelines for all university branded social media accounts

Implement social media strategies across platforms that are aligned with the university’s storytelling strategy (LinkedIn, Facebook, Instagram, YouTube)

Set quantitative and qualitative measurable goals, and analyse and report on performance, routinely identifying insights to optimize reach and engagement

Develop and post high‑quality written content and multimedia content, including videos and infographics, tailored for various social media platforms

Develop content calendars featuring relevant holidays, organic campaign strategies and social media initiatives in collaboration with the university’s communication planning and messaging

Support media relations efforts, including social media, for all coordinated messaging

Perform other duties as assigned

Qualifications (Education, Experience and Specialized Training)
Bachelor’s degree in Marketing, Communications, Public Relations, Journalism or a related field

Minimum of eight years of experience

Experience as a digital content creator, with a portfolio showcasing a range of content types

Strong familiarity with social media tools like Sprout Social and Hootsuite, as well as with in‑platform analytics on Facebook, Twitter, Instagram and LinkedIn

Experience working with executive leadership to develop their social presence through strategy creation, content development, posting and monitoring

Certification in social media content creation and strategy or digital storytelling preferred

Must be able to work after hours and weekends

Physical Demands
Frequently required to sit; and talk or hear

Occasionally required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms

Ability to operate standard office equipment

Ability to walk short distances

Ability to lift and carry parcels, packages and other items

Ability to view a computer terminal

Skills and Attributes
Knowledge of:

Relevant social media trends, tools and best practices

Skills:

Proficiency in video editing for social media platforms

Excellent project management, organisational, diplomacy, interpersonal, analytical and critical thinking skills

Excellent written and verbal communication skills

Proficiency in creating editorial calendars for multiple social media channels (e.g., Facebook, LinkedIn, Instagram, YouTube, etc.) and scheduling content

Capable of crafting engaging and concise content, with a keen attention to detail

Ability to:

Work independently and as part of a team, collaborating effectively with cross‑functional teams and external constituents

Create engaging and visually appealing content tailored to each platform’s specifications, such as aspect ratios, video lengths, and trends in video styles and formats

Provide reporting, analytics and recommendations on overall channel performance and specific campaigns, utilising both qualitative and quantitative data for decision‑making

Develop, implement and adjust social media strategies and campaigns to strategically drive audience growth and engagement

Be a creative, strategic thinker able to manage multiple priorities simultaneously, respond quickly to time‑sensitive matters and take initiative to manage projects from inception through completion

Travel & Work Hours

Travel required: Yes

Night, weekend and after‑hour work required: Yes

Position supported using grants or contracts: No

Documents Needed to Apply

Resume

Cover Letter

Transcript 1

Letter of Recommendation 1

Letter of Recommendation 2

Letter of Recommendation 3

Portfolio

Media Samples

Curriculum Vitae (optional)

Other (optional)

Transcript 2 (optional)

Transcript 3 (optional)

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