Integrated Marketing Program Manager

Integrated Program Lead, Brand Content

The Sage Group's client, a B2B Tech company whose technology powers digital workflows that help global organizations streamline operations, improve employee and customer experiences, and solve complex business challenges at scale, is looking for an integrated Program Lead for the Brand Content team to help drive cross-functional project management for 360 integrated marketing activation plans that support thought leadership initiatives. The ideal candidate will have a deep understanding of integrated marketing campaigns, the process and inputs required to develop them, and how to build holistic 300 development timelines from concepting to production that contain relevant dependencies and durations for different types of creative deliverables.
Key Responsibilities:
Develop, communicate and implement internal project plans, timelines, and asset trackers––using Adobe Workfront and/or Airtable––for cross-team integrated marketing work streams for our thought leadership initiatives.
Serve as the central program lead by coordinating inputs, managing expectations and providing consistent communications to team leaders across the organization including corp comms, executive offices, media, and brand creative.
Establish and manage the review and feedback process across research editorial and creative deliverables, ensuring efficient and structured review cycles with stakeholders
Maintain and provide regular status updates to key stakeholders on project progress and communicate any shifts or changes in delivery.
Facilitate project retrospectives to share successes, challenges and develop learnings to continually improve the integrated planning and execution process
Own and structure operational and organizational elements such as Teams chats, SharePoint folders and hot sheets to ensure all teams have easy access to materials and are regularly informed on the latest project updates
Periodically assess team structure, staffing and individual workloads to identify any gaps, necessary shifts or additional/external support.
Partner with Resourcing to identify creative resourcing needs for content development. Escalate delivery concerns as needed to team leads, with recommended solutions.
Oversee the budget scoping, and management of external vendors for content development to ensure accurate requirements, pricing and creative asset delivery.
Competencies:
Balances stakeholders: Draws on multiple stakeholder perspectives & approaches to make decisions & find optimal solutions.
Collaboration : Builds positive working relationships across departments; effectively builds consensus and resolves complex issues within the project team.
Prioritization & Agility: Marshals the cross-functional support and resources (e.g., funding, processes, staffing) needed to accomplish shared team goals.
Campaign operations: Manages diverse stakeholder needs & resolves potential conflicts working with campaign leads; fosters a sense of urgency in the team when necessary for reaching goals and meeting deadlines.
Integrated campaign management: Identifies patterns where project learnings and metrics can be turned into systems-level or program-level requirements or processes. Communicates effectively: Encourages candid & open communication and feedback among groups; develops sophisticated analysis, advice and consultation to functional and senior leadership.
Desired Skills & Experience:
Minimum of 8 years' experience in project management within an integrated marketing discipline, either at an agency or in-house team.
Comfortable with collaboration and planning tools and programs such as Adobe Workfront, Airtable, Microsoft Teams, and SharePoint.
Strong understanding of integrated marketing processes and their milestones including planning, creative development, media planning, production and reporting.
Experience working within B2B brands is appreciated; agility in hypergrowth environments necessary.
Strong communication skills and ability to work effectively with all levels of management and internal stakeholders.
Bachelor's degree in business, Marketing or related field.
5-month contract (currently to the end of the year) 40 hours per week, fully remote within the United States $56.00 hourly, W-2 Benefits: Medical, dental, vision and matching 401(k) offered