Trade Marketing Specialist

Fast-growing KontrolFreek makes high-quality video game accessories that give players at all levels the competitive edge. Incorporating the latest in ergonomics, engineering, and materials science, the company’s Xbox and PlayStation accessories are acclaimed by both critics and consumers alike. KontrolFreek is headquartered in Atlanta, GA.

Job Description
As the Trade Marketing Specialist (TMS), you will report to the Vice President of Sales & Business Development. The Trade Marketing Specialist is the driving force in the success of our retail accounts both domestic and abroad. On a strategic level, the TMS is responsible for developing and executing commercial strategies with our retail partners, which includes management and measurement of a trade marketing budget.The TMS will be responsible for managing timelines for development and deadlines for delivery of assets, and working with KontrolFreek’s in-house creative team to ensure assets for retailers are delivered on time and to their specifications. The ideal candidate will be a clear, confident communicator with account management experience across retail channels, and/or deep experience with a select retail partner.This position works with marketing and operations to deliver on corporate sales goals.

Essential Functions:

Service accounts for profit growth consistent with company objectives

Develop and execute retail specific go-to-market strategies in coordination with marketing

Communicate product value and benefits to external partners

Work with teams to develop account specific playbook for key releases

Provide retail customer feedback to internal teams

Manage account specific trade budgets

Monitoring and analyzing sales performance by retailer

Recommending strategies for improving performance; including product refreshes or introductions

Changes to distribution or store presence

Retailer-specific consumer marketing programs, retailer education programs, and pricing shifts

Reporting on competitor’s movements and/or opportunities for KontrolFreek to expand

Developing pitch decks for new accounts and updates for existing accounts.

Maintain expert knowledge of the industry, external partners, buyers and competitors

Work with Marketing to develop selling tools

Use sales/forecast trends to make build and inventory management recommendations

Identify opportunities and risk to ensure accuracy in forecast reporting

Pricing strategy, channel inventory exposure, price protection monitoring and analysis

Provide weekly variance analysis by customer and SKU on key directional differences from version of the forecast to the next

Act as a liaison with third-party merchandising service providers

Qualifications

Bachelor’s Degree in Business, Communications, Marketing or related field

3-5 years’ experience in similar role

Strong communication, presentation and leadership skills

Demonstrated success in managing marketing campaigns

Excellent interpersonal skills with the ability to work efficiently and effectively within a collaborative, cross-functional environment

Proven ability to work well under pressure in a fluid, fast-paced team environment while meeting critical deadlines

Experience managing channel marketing, MDF or co-op advertising budgets a plus

Demonstrated strong project management and organizational skills

Knowledge of gaming industry or video games preferred

Experience in international retail sale preferred

Ability to analyze varieties of data and identify market trends

Ability to work independently with minimal supervision in a fast-paced environment

Proficiency with Microsoft Office, including Excel and PowerPoint, plus the ability to quickly learn and work with the new systems and software

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