Senior Account Based Marketing Manager

Driving strategic marketing initiatives for high-value enterprise accounts, the full-time Senior Account Based Marketing Manager will develop and execute comprehensive ABM strategies, create personalized multi-channel campaigns, and collaborate with cross-functional teams in a remote environment.
Key responsibilities

Develop and execute ABM strategies for tiered strategic accounts in partnership with sales leadership
Orchestrate integrated campaigns across various channels and manage campaign budgets for optimal ROI
Establish KPIs and success metrics for ABM programs while analyzing performance for continuous improvement

Required qualifications

5-7 years of B2B marketing experience, with at least 3 years focused on Account Based Marketing
Proven track record of driving pipeline and revenue through ABM programs in enterprise software or technology companies
Deep understanding of ABM methodologies, tools, and best practices
Experience with marketing automation platforms and ABM tools
Strong analytical skills with the ability to interpret data and translate insights into action