Loyalty & Rewards Marketing Lead

Loyalty & Rewards Marketing Lead

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company's success. As a Loyalty & Rewards Marketing Lead within PNC's Marketing organization, you will be based in Tyson's Corner, VA, Pittsburgh, PA, Philadelphia, PA or Houston, TX. Marketing ownership of customer Rewards program across Credit Card suite Program Management mindset, with ability to:
Build customer-centric marketing strategies based on business priorities
Develop a program-level strategic roadmap, and prioritize activities to ensure highest leverage work is completed, with eye for efficiencies
Communicate progress and risks to key stakeholders and gain alignment on vision and tactical strategies
Drive engagement and retention of customers across the full lifecycle through marketing of rewards-driven benefits
Lead Total Rewards-driven credit card marketing strategies; encourage enrollment and balance growth across our eligible credit cardholder populations and ongoing monitoring of program positioning, customer feedback, and Enterprise-level priorities
Partner closely with cross-functional teams across the organization, including Product, Business, Creative, Analytics, Design, etc. to deliver multi-channel marketing strategies that drive strong customer engagement and loyalty
Deliver creative excellence through end-to-end creative development, from creative brief to development to implementation of tactical marketing campaigns, primarily in owned channels (email, site, mobile, and direct mail)
Establish foundational elements of product positioning, such as audience personas, marketing claims development, and creative toolkits
Serve as subject matter expert on target audience behaviors and understands how to translate value proposition into messaging that resonates with desired audience
Lead collaboratively with cross-functional partners (product, legal, compliance, risk, etc.) to deliver on stated business priorities and marketing objectives; serves as connective tissue between product & brand, bringing PNC's credit card business to life out in the world
Generate repeatable frameworks for integrated marketing planning
Identify high-leverage testing strategies and apply analytical rigor to existing marketing strategies, continually assessing and optimizing based on performance analytics and relevant KPIs
Build data-driven narratives around marketing performance; leverages financial storytelling to craft marketing-focused strategies and business cases
Leverage competitive insights to drive growth-oriented marketing strategies
Lead integration of marketing strategies across Credit Card and loyalty programs, including engagement and education to deepen program awareness and increase rewards-driven behaviors (earn, redeem, retain)
Develop and implement strategic and integrated, multi-channel marketing agendas, based on business objectives, customer insights, competitive landscape assessments, in-market performance, with an expectation of ongoing optimization to maximize business impact
Leverage effective storytelling and written/verbal communication to influence others to align with proposed marketing strategy and acquisition levers
Deliver data-driven insights and analytical rigor to inform and enhance marketing approach and overall performance
PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals.
PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.