Marketing & Campaign Specialist

Position Summary
The Marketing & Campaign Specialist is responsible for coordinating and executing LSINC's marketing initiatives that increase market awareness, generate qualified opportunities, and support the sales organization.

This position owns the planning, organization, scheduling, execution, and measurement of marketing campaigns while ensuring consistent messaging across all customer-facing channels. The Marketing & Campaign Specialist works closely with sales, engineering, applications, service, customers, dealers, and strategic partners to communicate the value of LSINC's products, technology, and customer successes.

This position supports Phase 1 (Market Awareness) and Phase 2 (Demand Generation & Opportunity Creation) of the LSINC Customer Experience Continuum.

Mission
Increase awareness of LSINC, our products, and our applications by developing, coordinating, publishing, and measuring marketing campaigns that educate the market, generate qualified opportunities, and support the sales team.

Primary Responsibilities
Marketing Campaign Management
Coordinate the planning, execution, scheduling, and measurement of integrated marketing campaigns across multiple marketing channels.

Examples include:

Product launch campaigns

Industry campaigns

Customer success campaigns

Trade show campaigns

Dealer campaigns

Strategic partner campaigns

Webinar campaigns

Educational campaigns

Referral campaigns

Maintain the annual marketing campaign calendar and ensure campaigns are executed on schedule.

Content Management
Coordinate the creation, organization, and publication of customer-facing content.

Content includes:

Website content

YouTube videos

Instagram content

LinkedIn content

Customer success stories

Case studies

Product demonstrations

Installation highlights

Factory Acceptance Testing (FAT) content

Engineer interviews

Training content

Product photography

Articles

News releases

Sales collateral

Ensure content remains current, consistent, organized, and aligned with LSINC branding.

Digital Marketing
Maintain LSINC's digital marketing presence by coordinating content and engagement across digital platforms.

Responsibilities include:

Website updates

YouTube

Instagram

LinkedIn

Email marketing

Digital asset management

Marketing calendar

SEO support

Marketing analytics

Sales Support
Develop and maintain customer-facing materials that support the sales process.

Coordinate:

Sales presentations

Product brochures

Industry guides

Competitive comparisons

Customer references

Proposal graphics

Sample requests

Marketing follow-up materials

Support the sales team by ensuring current marketing materials are readily available.

Dealer & Partner Marketing
Coordinate marketing initiatives with dealers and strategic partners to maximize market awareness and opportunity generation.

Support includes:

Co-branded marketing materials

Product announcements

Customer success stories

Marketing campaigns

Sales tools

Marketing assets

Marketing Analytics
Maintain marketing data and measure campaign performance.

Track and report:

Website traffic

Campaign performance

Lead sources

Marketing-qualified opportunities

Demo requests

Sample requests

Social media engagement

YouTube performance

Campaign effectiveness

Marketing return on investment

Provide recommendations for continuous improvement.

Success Measures
Success will be measured by improvements in:

Market awareness

Marketing campaign execution

Website traffic

YouTube engagement

Instagram engagement

LinkedIn engagement

Qualified opportunities generated

Customer engagement

Dealer participation

Content production

Sales support

Marketing analytics

Brand consistency

Working Relationships
This position works closely with:

Executive Leadership

Sales

Applications

Engineering

Manufacturing

Service

Customer Success

Dealers

Strategic Partners

Purpose
LSINC creates exceptional products, innovative technology, and outstanding customer success stories every day. The Marketing & Campaign Specialist ensures those stories reach the marketplace through consistent, professional, and engaging marketing that increases awareness, generates demand, and supports the continued growth of the business.

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