Marketing Specialist, Americas (Temporary/Part-Time)

Location: Milpitas, CA

Reports To: Senior Marketing Specialist

Compensation Range:

$38.00 - $40.00 per hour (SF Bay area candidates only)

This temporary position is expected to last through May 2027.

This position is open to candidates residing in U.S. states where the organization is currently authorized to employ individuals. Eligible work locations will be confirmed during the hiring process.

We take pride in offering work-life balance so you can live your personal and professional life to the fullest.

As an equal opportunity employer, we welcome all to apply.

The Marketing Specialist
The Marketing Specialist executes integrated marketing campaigns that drive awareness, generate leads and registrations, and engagement for SEMI Americas events. This role owns the day-to-day production of eblasts and social media posts, creatively designs compelling marketing assets, and keeps event websites up to date and conversion-ready. This position supports the SEMI Americas marketing team and collaborates cross‑functionally with programs, sales, operations, technology communities, and corporate marketing to ensure all efforts align with SEMI's initiatives and objectives.

Core Responsibilities
Strategize Marketing Campaigns: Increase attendee acquisition and engagement for SEMI Americas events

Create multi‑channel marketing plans for events and programs

Identify new market opportunities and develop strategies to acquire new audience

Email Marketing: Generate leads and drive conversions through targeted, on‑brand email campaigns

Schedule and build email campaigns (eblasts, reminders, post‑event follow‑up) using Marketo

Generate quality email content and design compelling graphics

Proofread for accuracy and brand voice

Track and report on open rates, click‑through rates, and registration conversions; recommend optimizations

Social Media Marketing: Build event awareness and community engagement across SEMI Americas social channels

Schedule, design, and publish organic social content across four SEMI Americas platforms (LinkedIn, X, Instagram, and Facebook) to promote event registration, call for abstracts, speaker highlights, sponsor recognition, etc.

Maintain a content calendar aligned to the event marketing timeline

Generate a report post‑event to highlight results from social media tactics

Website Management: Keep the event website accurate, current, and conversion‑ready

Update event Drupal webpages with current details, agenda, speaker headshots and bios, sponsor logos, etc.

Ensure web content is accurate and aligns with SEMI branding

Event Onsite Preparations: Manage printed and digital collateral for event onsite

Design, create, and modify graphics, banners, PPT presentations, etc.

Serve as the point of contact between internal stakeholders and vendors for signages, event guides, and digital collateral

Manage specs, proofs, and revision rounds to ensure accuracy before print

Track production timelines and ensure deadlines are met

What Success Looks Like

You helped increase conversions, generate leads, increase engagement, and build awareness of SEMI Americas events, conferences, and webinars

Marketing campaigns are deployed on time and error‑free

Content and graphics produced are creative and compelling

The event website reflects the latest accurate information

Print and digital onsite projects delivered on schedule

Critical Skills

Exceptional verbal and written communication skills, with expertise in copywriting, editing, and proofreading

Creative graphic design

Meticulous attention to detail

Self‑starter and proactive

Flexible and adaptable

Ability to multitask and manage multiple event timelines and deadlines simultaneously

Ability to take directions, strategize, and execute projects independently and collaboratively

Demonstrated adaptability and commitment to continuous learning

Knowledge or Experience

BA degree in Marketing, Business, or related field, or equivalent relevant experience

3+ years of experience in email and social media marketing, including writing, building, sending emails using a marketing automation platform such as Marketo, and creating compelling social media graphics and captions

Track record of successful attendee acquisition and brand growth via digital marketing

Experience with Marketo or other marketing automation tools

Experience with Drupal or other web content management systems

Experience with graphic design tools such as Adobe Photoshop, Illustrator, and/or Canva

Experience utilizing Google Analytics to analyze campaign performance

Proficient knowledge of Microsoft Suite (Ex: Excel, Word, PowerPoint)

Please provide a portfolio with samples of your promotional emails, social media posts, and graphic designs.

The Ideal Candidate
Candidates who are successful in this role typically demonstrate competencies such as detail‑oriented, deadline‑driven, and comfortable juggling multiple events and projects. They are great storytellers who can craft compelling, concise messaging that drives action across email, social, web, and print. They have a proven track record of implementing multi‑channel marketing tactics that have successfully increased engagement, leads, and/or conversions.

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