Creative Lead (Performance & Strategy)

Creative Lead (Performance & Strategy)

This role sits at the intersection of creative strategy, performance marketing, and production excellence within a fast-moving social-first environment. You will shape the creative direction of high-performing short-form ads across platforms like TikTok and Meta, ensuring every concept is both strategically sound and production-ready. Acting as a key bridge between strategy and production teams, you will elevate execution quality while strengthening consistency across output at scale. The role combines hands-on creative judgment with systems thinking, helping define what "great" looks like and how it is consistently achieved. You will work closely with cross-functional teams, guiding briefs, reviewing assets, and improving workflows that directly impact campaign performance. This is a high-impact position for someone who thrives in fast-paced, performance-driven creative environments and wants to shape the standard of social advertising at scale.
Accountabilities:
You will own the end-to-end creative quality across performance-driven content, ensuring all outputs meet a high bar from concept through final delivery. You will define standards, refine workflows, and act as the final layer of creative quality control before client delivery.
Establish and uphold creative standards across all ad content, from strategy to final production output
Review creative strategy documents, scripts, storyboards, raw footage, and final edits, providing precise, actionable feedback
Build scalable systems such as checklists, creative frameworks, and ad libraries to maintain consistency and improve team output
Translate strategy into production-ready direction while ensuring production realities are reflected back into planning
Facilitate alignment between strategy and production teams to ensure seamless execution of creative briefs
Identify breakdowns in workflows and implement improvements to enhance efficiency and collaboration
Lead creative intelligence efforts by monitoring platform trends and translating insights into actionable guidance for teams
Support key client relationships by contributing to strategic creative discussions and elevating creative expectations
Oversee internal creative output and ensure external-facing content reflects the highest creative standards
Requirements

You bring strong experience across performance creative, content strategy, and production environments, ideally within social-first agencies, DTC brands, or digital studios. You combine strong creative instincts with structured thinking and can operate comfortably across both strategy and execution.
4–8 years of experience in performance creative, creative strategy, or content production within fast-paced digital environments
Proven ability to work across both strategy and production, understanding how ideas translate into real-world shoots and edits
Deep expertise in TikTok and Meta platforms, with strong awareness of formats, hooks, pacing, and performance drivers
Strong creative judgment with the ability to distinguish high-performing ads and clearly articulate why they work
Experience building systems, frameworks, or SOPs to improve creative consistency and operational efficiency
Strong collaboration and communication skills, with the ability to influence teams without relying on formal authority
Comfortable working in fast-moving, iterative environments where systems are still evolving
Confident presenting creative rationale to clients and stakeholders in a clear and structured way
Fluent in English, with strong storytelling and articulation skills
Benefits

Competitive salary aligned with experience and impact
Remote-first working model within Canada
Flexible working structure supporting work-life balance
Health and wellness support, including stipends for mental health and healthcare
Internet stipend to support remote work setup
Paid time off: 21 vacation days + 7 paid sick days annually
Company-wide closure period over the holiday season (approximately two weeks)
Maternity and paternity leave benefits
Annual salary review based on performance and contribution
Long-service incentives starting from 2 years of tenure.