Performance Creative Lead (Strategy + Production)

Future Digital is the growth marketing partner for venture backed consumer health, women's health, and family brands. We help founders build trust at scale through paid media, lifecycle marketing, and performance creative.

The Role
We're expanding and hiring a Performance Creative Lead - who can do both sides of the work: figure out why people buy in high-trust categories, and produce the static, motion, and video ads that prove it.

You’ll own creative end-to-end — mining customer interviews and reviews for the real conversion drivers, building personas that hold up under media spend, and producing the assets to test those insights across Meta, TikTok, Pinterest, and YouTube.

This is a role for a strategist who can produce, or a producer who can think strategically — not someone who only does one.

What You’ll Do

Lead creative strategy client accounts in consumer health, women's health, and family brands

Design and produce static, motion, and video ad creative for Meta, TikTok, Pinterest, and YouTube

Build customer personas from interviews, reviews, and qualitative research — and translate them into testable creative concepts

Research competitor creative and category benchmarks; turn insights into hypotheses

Partner with media buyers and account leads on testing roadmaps; iterate based on performance data

Navigate creative review for regulated categories (claims, compliance, sensitivity)

Build and maintain a visual library of high-performing formats across the client portfolio

Integrate AI tools into your workflow to move faster without losing craft

Who You Are

3+ years in performance creative , ideally agency-side

Health, wellness, or regulated category experience

— you know how to make compliant claims feel like real creative

Strong portfolio

of paid social creative with measurable performance outcomes (not just pretty work)

Hands-on producer

across static design, motion, and video editing

Persona-driven : you start with the customer, not the brief

AI-fluent and curious : actively testing tools in your creative workflow, with a point of view on what works

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