Brand Engagement Manager

Noodle & Boo is a premium baby, family, personal care, laundry, and home care brand known for gentle formulas, trusted quality, and an emotional connection with parents, gift‑givers, and families. We are looking for a hands‑on e‑commerce and growth leader to strengthen our direct‑to‑consumer business, improve the digital customer experience, and help build deeper relationships with our customers across owned and paid digital channels.

Role Overview
Noodle & Boo is seeking a Brand Engagement Manager to lead brand engagement across creator relationships, community programs, product seeding strategy, mom‑focused and mission‑driven events, affiliate and ambassador initiatives, loyalty engagement support, TikTok and influencer agency coordination, PR opportunities, and cross‑channel storytelling.

This is a hands‑on consumer brand marketing role for someone who understands creator marketing, customer engagement, brand partnerships, product gifting strategy, events, mission‑driven activations, affiliate programs, ambassador communities, and the operational follow‑through required to turn relationships into meaningful brand momentum.

Role Mission
Build a thoughtful brand engagement engine that strengthens creator relationships, customer love, mom community participation, First Night Kit and local giveback engagement, affiliate and ambassador growth, professional advocacy, PR visibility, loyalty participation, and cross‑channel brand storytelling.

Key Responsibilities
Lead Brand Engagement Strategy

Build and manage Noodle & Boo's brand engagement plan across creators, customers, mom communities, product seeding strategy, loyalty, mission‑driven activations, affiliates, ambassadors, professional partners, and brand partnerships.

Translate brand priorities into monthly engagement themes that support social media, creator outreach, events, loyalty, email/SMS, paid media, e‑commerce, PR, retail storytelling, Docs & Doulas, Mama Ambassadors, and affiliate programs.

Partner with the VP Marketing to ensure engagement programs reflect Noodle & Boo's brand strategy, messaging, voice, values, premium positioning, and mission sensitivity.

Partner with the Creative Director, Head of E‑commerce & DTC Growth, and Brand Content Creator so engagement activity supports brand standards, e‑commerce priorities, and content needs.

Develop Social Calendar Inputs and Content Priorities

Provide the Brand Content Creator with monthly and weekly content priorities based on creator activity, product seeding, Docs & Doulas outreach, Mama Ambassador activity, affiliate campaigns, events, first‑night‑kit activations, loyalty moments, PR opportunities, and brand campaigns.

Review the social calendar to ensure it reflects important engagement opportunities, creator content, UGC, customer stories, event recaps, product education, mission moments, professional partner activity, and ambassador storytelling.

Partner with the Brand Content Creator to identify what should be filmed, reposted, recapped, saved, repurposed, or escalated for review.

Ensure social content supports broader brand engagement goals rather than functioning only as daily posting.

Identify engagement moments that may become LinkedIn or blog content...

Route those story opportunities to the VP Marketing, Head of E‑commerce & DTC Growth, Brand Content Creator, or Creative Director based on the channel and approval need.

Manage Creator and Community Relationships

Identify, outreach, and build relationships with creators, micro‑influencers, mom creators, baby care voices, lifestyle creators, gift guides, professional advocates, and relevant community partners.

Develop creator and community outreach priorities that reflect Noodle & Boo's premium positioning, customer base, product priorities, mission, brand values, TikTok Shop needs, and affiliate potential.

Manage creator relationship follow‑up, content links, usage rights, affiliate opportunities, performance notes, and relationship tracking.

Maintain a clear creator and community partner database with audience fit, contact details, product interests, content history, rights status, code/link details where applicable, and next steps.

Identify top‑performing creators and advocates for deeper partnerships, paid collaborations, event invitations, affiliate opportunities, ambassador roles, PR moments, and long‑term brand relationships.

Develop Product Seeding Strategy

Own the strategy, audience segmentation, product priorities, campaign themes, partner selection criteria, and success measures for creator, affiliate, ambassador, professional partner, and community product seeding initiatives.

Partner with the TikTok agency, Influencer Agency, VP Marketing, Head of E‑commerce & DTC Growth, Creative Director, Brand Content Creator, and Operations to determine product focus, themes, and recipient priorities.

Brief product inserts, talking points, creator prompts, ambassador prompts, affiliate prompts, and content direction in partnership with the VP Marketing and Creative Director.

Partner with Operations for fulfillment, shipping execution, inventory availability, and mailing logistics; Operations owns the execution of product mailings.

Track seeding outcomes such as content received, usage rights, partner response, affiliate activity, post status, product feedback, and performance learnings.

Lead Affiliate, Ambassador, and Professional Advocacy Programs

Develop and grow Noodle & Boo's affiliate ecosystem, including creator affiliates, TikTok Shop affiliates, Mama Ambassadors, Docs & Doulas partners, professional advocates, and other approved referral or advocacy programs.

Define what each program is today and what it should grow to become.

Establish program criteria, outreach lists, partner profiles, onboarding materials, education tools, referral or affiliate opportunities, content guidelines, and follow‑up workflows for each partner type.

Partner with the Head of E‑commerce & DTC Growth to define affiliate tracking needs, referral links, codes, attribution, commission or incentive structures, payout processes, channel rules, and reporting cadence where applicable.

Partner with the VP Marketing and Creative Director to ensure all professional‑, ambassador‑, and affiliate‑facing materials are accurate, tasteful, compliant, premium, and brand‑right.

Monitor affiliate and ambassador quality to ensure partners protect the brand, avoid inappropriate claims, control discounting, and support customer trust.

Lead Mom Community and Mission‑Driven First Night Kit Events

Develop and manage Noodle & Boo's mom community and mission‑driven event strategy, including mom‑focused events, First Night Kit activations, local giveback events, founder moments, retail activations, professional‑community events, ambassador gatherings, and community partnerships.

Build events that deepen relationships with moms, families, creators, customers, ambassadors, professional partners, nonprofit partners, and local communities while supporting Noodle & Boo's broader mission to care for babies and families.

Tie mom community events to First Night Kit efforts, local giveback opportunities, mission‑driven activations, product education, and meaningful brand storytelling where appropriate.

Partner with Operations and internal teams to define event product needs, First Night Kit materials, logistics, content needs, partner roles, and follow‑up actions.

Develop repeatable event playbooks that can be adapted for local partners, retail partners, creators, Mama Ambassadors, Docs & Doulas partners, mom groups, nonprofit partners, or community organizations.

Protect the dignity and sensitivity of mission‑related storytelling by ensuring content around foster children, First Night Kits, and giveback efforts is handled respectfully and appropriately.

Coordinate Agency, PR, and Partnership Initiatives

Serve as the day‑to‑day internal coordinator for TikTok and influencer agency activity related to creators, TikTok Shop support, affiliate pushes, event participation, product seeding strategy, and content opportunities.

Manage agency agendas, follow‑ups, approvals, deliverables, creator briefs, campaign themes, product priorities, affiliate opportunities, and content learnings.

Partner with the VP Marketing and PR resources to identify founder storytelling, local visibility, gift guide, community relations, professional partner, ambassador, affiliate, and mission‑driven PR opportunities.

Identify and coordinate brand, event, retail, nonprofit, professional, and community partnerships that support engagement goals and require strategic alignment, PR sensitivity, founder involvement, affiliate economics, or brand review.

Support Loyalty and Customer Engagement

Support loyalty engagement in partnership with the VP Marketing, Head of E‑commerce & DTC Growth, lifecycle/email partner, Brand Content Creator, and Shopify/LoyaltyLion support.

Help develop loyalty engagement themes, member content, reward storytelling, social promotion, event tie‑ins, referral opportunities, ambassador tie‑ins, affiliate overlap, and mission‑driven participation moments.

Identify ways to use loyalty to increase repeat purchase, customer participation, event attendance, referrals, First Night Kit awareness, and brand advocacy once the program is ready to launch.

Guide Cross‑Channel Content Opportunities

Identify creator, customer, affiliate, ambassador, professional partner, event, UGC, testimonial, community, and mission‑driven stories that can be repurposed across social, e‑commerce, email/SMS, paid media, PR, blog, LinkedIn, retail, Amazon, and Target storytelling.

Work with the Brand Content Creator to ensure engagement activity translates into useful social content, event recaps, UGC, creator content, product education, and community storytelling.

Work with the Creative Director, Head of E‑commerce & DTC Growth, paid media partners, PR resources, and email/SMS resources to route strong content to the right channels.

Track usage rights and content permissions so strong assets can be reused appropriately.

Measure Performance and Optimize Programs

Track weekly and monthly performance across creator relationships, product seeding strategy, affiliate activity, ambassador development, Docs & Doulas outreach, mom community events, First Night Kit activations, local giveback efforts, agency coordination, UGC, PR‑support opportunities, and content reuse.

Report on creator outreach, response rates, posts live, UGC assets collected, usage rights secured, ambassador signups, affiliate links/codes, affiliate revenue where available, professional partner outreach, event participation, partner feedback, customer insights, and story opportunities.

Identify which creators, professional partners, ambassadors, affiliates, products, content themes, events, partners, and mission moments are resonating most strongly.

Share actionable insights with the VP Marketing, Head of E‑commerce & DTC Growth, Brand Content Creator, Creative Director, PR resources, paid media, email/SMS, e‑commerce, retail, Amazon, and Target stakeholders as relevant.

Key Performance Areas

Brand engagement planning and execution

Creator and community relationship quality, outreach volume, and response rate

Product seeding strategy, recipient fit, content outcomes, usage rights, and learnings

Affiliate program structure, partner quality, tracking, codes/links, and revenue where measurable

Mama Ambassador and Docs & Doulas program clarity, recruitment, onboarding, education, and activity

TikTok and influencer agency coordination

TikTok Shop creator and affiliate support

Mom community, First Night Kit, local giveback, and mission‑driven event planning and execution

Event partner outreach, attendance, content captured, follow‑up, and repeatable playbooks

PR, founder, LinkedIn, blog, and cross‑channel storytelling inputs

Loyalty and customer engagement support

Content reuse across social, e‑commerce, email, paid media, PR, Amazon, Target, and retail storytelling

Quality of reporting, insights, recommendations, and stakeholder communication

Organization, responsiveness, follow‑through, and brand fit

Experience and Skills

4–7+ years of experience in brand marketing, creator marketing, influencer marketing, partnerships, event marketing, social media, customer engagement, community marketing, affiliate marketing, ambassador programs, or consumer engagement.

Experience with premium CPG, baby, beauty, skincare, wellness, lifestyle, fashion, home, or family‑focused brands preferred.

Strong understanding of Instagram, TikTok, Reels, Stories, creator culture, micro‑influencers, UGC, gifting, affiliate creators, ambassador programs, referral programs, and social trends.

Experience managing creators, product seeding strategy, influencer gifting, ambassador programs, affiliate programs, event partnerships, customer engagement programs, or brand partnerships.

Strong interest in mission‑driven brand building and creating meaningful experiences for moms, families, children, and professional care communities.

Strong organization skills and ability to manage trackers, calendars, agencies, events, partners, affiliates, ambassadors, follow‑ups, content rights, and reporting.

Excellent writing and communication skills with the ability to represent a warm, premium, trustworthy brand.

Strong relationship‑building instincts and a thoughtful approach to creators, customers, professional partners, ambassadors, affiliates, community partners, and internal teams.

Preferred Experience

Experience with TikTok Shop, affiliate creators, creator commerce, social commerce, ambassador programs, referral programs, or creator management platforms.

Experience with mission‑driven events, nonprofit partnerships, community activations, loyalty programs, customer engagement, retail activations, local partnerships, or professional referral/community programs.

Experience using tools such as Later, Dash Hudson, Sprout, Planoly, Canva, CapCut, Shopify, Klaviyo, LoyaltyLion, GRIN, Aspire, CreatorIQ, TikTok Shop affiliate tools, affiliate platforms, or similar systems.

Experience working with baby, mom, parenting, gift, beauty, wellness, doula, lactation, pediatric, foster care, family services, or premium lifestyle communities.

Experience repurposing creator, event, ambassador, affiliate, professional partner, and customer content for e‑commerce, email, paid media, PR, Amazon, Target, retail, LinkedIn, or blog storytelling.

Working Style

Hands‑on and proactive

Warm, thoughtful, and relationship‑driven

Mission‑minded and emotionally intelligent

Creative but highly organized

Brand‑sensitive and premium‑minded

Responsive and detail‑oriented

Strong at follow‑up, prioritization, and execution

Comfortable managing creators, partners, agencies, ambassadors, affiliates, professional partners, and internal stakeholders

Able to turn engagement activity into organized programs, content opportunities, and useful business insights

Comfortable working in a lean, entrepreneurial company where ownership and momentum matter

Company Benefits

Medical, Dental and Vision Plan

Company‑sponsored Life Insurance

401(k) with guaranteed company contribution

Paid Time Off (designed to reward tenure)

Paid Holidays

Casual work atmosphere with a friendly, work‑life‑balance culture

Complementary snacks, drinks and goodies

We are an equal‑opportunity employer committed to maintaining a workplace free from discrimination and harassment. We do not discriminate against applicants or employees on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other status protected by applicable federal, state, or local law. Applicants who need a reasonable accommodation during the application process due to a disability may be eligible for assistance in accordance with applicable law. All applicant information will be kept confidential in accordance with EEO guidelines.

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