Brand Engagement Manager

About Noodle & Boo
Noodle & Boo is a premium baby, family, personal care, laundry, and home care brand known for gentle formulas, trusted quality, and an emotional connection with parents, gift-givers, and families.

Role Overview
Noodle & Boo is seeking a thoughtful, organized, relationship-driven Brand Engagement Manager to deepen connection with moms, customers, creators, partners, professional advocates, ambassadors, and mission-aligned communities.

This hands-on consumer brand marketing role leads creator relationships, community programs, product seeding strategy, mission-driven events, affiliate and ambassador initiatives, loyalty engagement support, agency coordination, PR opportunities, and cross-channel storytelling.

The Brand Content Creator owns daily content capture, calendar execution, posting support, UGC organization, event content, and basic customer engagement. The Brand Engagement Manager sets the engagement priorities that feed the calendar, including creator activity, seeding, community events, First Night Kit/local giveback activations, affiliates, loyalty themes, partnerships, PR moments, and cross-channel content needs.

Key Responsibilities
Lead Brand Engagement Strategy

Build and manage the engagement plan across creators, customers, mom communities, product seeding, loyalty, mission-driven activations, affiliates, ambassadors, professional partners, and brand partnerships.

Translate brand priorities into monthly themes supporting social, creator outreach, events, loyalty, email/SMS, paid media, ecommerce, PR, retail storytelling, Docs & Doulas, Mama Ambassadors, and affiliates.

Partner with Marketing, Creative, Ecommerce, and Content teams so engagement reflects brand voice, premium positioning, ecommerce priorities, content needs, and mission sensitivity.

Guide Content Priorities and Storytelling

Provide monthly and weekly priorities based on creator activity, seeding, Docs & Doulas outreach, Mama Ambassadors, affiliate campaigns, events, First Night Kit activations, loyalty moments, PR, and brand campaigns.

Ensure the social calendar reflects creator content, UGC, customer stories, event recaps, product education, mission moments, professional partner activity, and ambassador storytelling.

Identify stories to film, repost, recap, repurpose, elevate, or route to LinkedIn, blog, PR, ecommerce, email/SMS, paid media, retail, or founder thought leadership.

Manage Creator and Community Relationships

Identify, outreach, and build relationships with creators, micro-influencers, mom creators, baby care voices, lifestyle creators, gift guides, professional advocates, and community partners.

Manage creator follow-up, usage rights, affiliate opportunities, performance notes, and a partner database covering audience fit, contacts, content history, codes/links, and next steps.

Identify top-performing creators and advocates for deeper partnerships, paid collaborations, events, affiliates, ambassador roles, PR moments, and long-term relationships.

Own Product Seeding Strategy

Own audience segmentation, product priorities, campaign themes, partner selection criteria, and success measures for creator, affiliate, ambassador, professional partner, and community seeding initiatives.

Brief product inserts, talking points, creator prompts, ambassador prompts, affiliate prompts, and content direction.

Partner with Operations on inventory availability and mailing logistics while Operations owns product mailing execution.

Track content received, usage rights, partner response, affiliate activity, product feedback, and performance learnings.

Lead Affiliate, Ambassador, and Professional Advocacy Programs

Grow the affiliate ecosystem, including creator affiliates, TikTok Shop affiliates, Mama Ambassadors, Docs & Doulas partners, professional advocates, and approved referral or advocacy programs.

Build Docs & Doulas as a professional outreach, education, sampling, and referral program for doulas, lactation consultants, nurses, pediatric/OB-GYN offices, birthing centers, and baby educators.

Build Mama Ambassadors as a curated group of purpose-driven moms, customers, creators, and community hosts supporting events, education, giveback initiatives, content, referrals, and customer trust.

Establish partner criteria, onboarding materials, education tools, content guidelines, referral opportunities, follow-up workflows, quality standards, and reporting needs.

Lead Mom Community, First Night Kit, and Mission-Driven Events

Develop mom community and mission-driven events, including First Night Kit activations, local giveback events, founder moments, retail activations, professional-community events, ambassador gatherings, and community partnerships.

Build events that deepen relationships with moms, families, creators, customers, ambassadors, professional partners, nonprofits, and local communities while supporting product education and storytelling.

Partner with Operations and internal teams on event product needs, First Night Kit materials, logistics, content needs, partner roles, follow-up actions, and playbooks.

Protect the dignity and sensitivity of mission-related storytelling, including content around foster children, First Night Kits, and giveback efforts.

Coordinate Agency, PR, and Partnership Initiatives

Serve as day-to-day internal coordinator for TikTok and influencer agency activity related to creators, TikTok Shop support, affiliate pushes, events, product seeding, and content opportunities.

Manage agency agendas, follow-ups, approvals, deliverables, creator briefs, campaign themes, affiliate opportunities, and content learnings.

Partner with the VP Marketing and PR resources on founder storytelling, local visibility, gift guides, community relations, professional partners, ambassadors, affiliates, and mission-driven PR.

Support Loyalty and Customer Engagement

Support loyalty engagement with the VP Marketing, Head of Ecommerce & DTC Growth, lifecycle/email partner, Brand Content Creator, and Shopify/LoyaltyLion support.

Develop loyalty themes, member content, reward storytelling, social promotion, event tie-ins, referrals, ambassador tie-ins, and mission-driven participation moments.

Identify ways loyalty can increase repeat purchase, customer participation, event attendance, referrals, First Night Kit awareness, and brand advocacy once the program is ready.

Measure Performance and Optimize Programs

Track weekly and monthly performance across creator relationships, product seeding, affiliate activity, ambassadors, Docs & Doulas, events, First Night Kit/local giveback, agency coordination, UGC, PR opportunities, and content reuse.

Report on outreach, response rates, posts live, UGC, usage rights, ambassador signups, affiliate links/codes/revenue where available, partner feedback, event participation, customer insights, and story opportunities.

Identify what creators, partners, ambassadors, affiliates, products, themes, events, and mission moments resonate, then share insights with Marketing, Ecommerce, Creative, PR, paid media, email/SMS, retail, Amazon, and Target stakeholders.

Ideal Candidate

4-7+ years of experience in brand marketing, creator marketing, influencer marketing, partnerships, event marketing, social media, customer engagement, community marketing, affiliate marketing, ambassador programs, or consumer engagement.

Experience with premium CPG, baby, beauty, skincare, wellness, lifestyle, home, or family-focused brands preferred.

Strong understanding of Instagram, TikTok, Reels, Stories, creator culture, micro-influencers, UGC, gifting, affiliate creators, ambassador programs, referral programs, and social trends.

Experience managing creators, product seeding, influencer gifting, ambassador programs, affiliate programs, events, customer engagement, or brand partnerships.

Mission-driven and excited to create meaningful experiences for moms, families, children, and professional care communities.

Highly organized, an excellent writer and communicator, and able to manage trackers, calendars, agencies, events, partners, affiliates, ambassadors, follow-ups, content rights, reporting, and relationships with warmth and professionalism.

Preferred Experience

TikTok Shop, creator commerce, social commerce, affiliate platforms, ambassador programs, referral programs, or creator management platforms.

Mission-driven events, nonprofit partnerships, community activations, loyalty programs, retail activations, local partnerships, or professional referral/community programs.

Tools such as Later, Dash Hudson, Sprout, Planoly, Canva, CapCut, Shopify, Klaviyo, LoyaltyLion, GRIN, Aspire, CreatorIQ, TikTok Shop affiliate tools, or similar.

Baby, mom, parenting, gift, beauty, wellness, doula, lactation, pediatric, foster care, family services, or premium lifestyle communities; experience repurposing community content across ecommerce, email, paid media, PR, retail, LinkedIn, or blog.

Working Style
The right person is hands-on, proactive, warm, relationship-driven, mission-minded, emotionally intelligent, highly organized, brand-sensitive, responsive, detail-oriented, strong at follow-up, and comfortable managing creators, partners, agencies, ambassadors, affiliates, and internal stakeholders.

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