Requirements
- 8+ years in social media, creator marketing or brand strategy
- Deep understanding of platform behavior and internet culture
- Proven experience building social strategies that drive measurable brand impact
- Strong instincts across creative, copy, video, trends, and storytelling
- Ability to leverage AI as a creative and operational force multiplier to accelerate ideation, content development, audience insights, testing, and execution
- Ability to move seamlessly between strategy and execution
- Experience operating in fast-paced, highly collaborative environments
- Strong analytical mindset and comfort using performance data to guide decisions
- Excellent communication and presentation skills
- High standards, strong taste, and a bias toward action
- (Desirable) Experience in fintech, sports, media, or culturally relevant brands
- (Desirable) Experience activating around sports, live events, or creator partnerships
- (Desirable) Hands-on content development and platform publishing experience
What the job involves
- SoFi is looking for a Brand Director, Social Strategy to help lead the next era of our social brand presence — building breakthrough strategies, developing platform-native content, and shaping how millions of people experience SoFi online
- This person will play a critical role in building awareness, making SoFi a household name, and driving long-term brand equity through social-first storytelling, cultural relevance, and best-in-class execution across platforms
- This role is for someone who understands both internet culture and brand building
- Someone who can present a strategic vision to senior leadership, then jump into the feed and execute
- Someone equally comfortable developing highly produced campaigns and scrappy content that cuts through because it feels native to the platform
- We’re at a critical moment in growth
- Our opportunity is massive across sports, creators, partnerships, live events, and social platforms and we need a leader who can help turn that momentum into awareness, consideration, and brand love
- You’ll lead a small, high-impact team responsible for:
- Building social strategies that break through
- Leveraging member data and social trends to drive social strategies
- Developing content systems that scale across platforms
- Driving engagement, conversation, and cultural relevance
- Turning performance insights into smarter creative and sharper executionMoving fast without sacrificing quality or taste
- From the NBA and TGL to SoFi Stadium and CMA Fest — we’re only getting started
- Lead and evolve SoFi’s organic social strategy across platforms
- Develop social concepts and content systems designed to drive awareness and consideration at scale
- Identify emerging trends, formats, creators, and platform opportunities before they peak
- Partner closely with internal creative teams and partners to bring ideas to lifeBuild content that flexes across polished campaigns, reactive moments, educational storytelling, creators, and low-lift native content
- Partner closely with SoFi’s Content team and brand journalists to create and distribute social-first educational content that helps audiences better understand their finances
- Translate data and platform insights into actionable creative direction
- Help shape SoFi’s voice, tone, and relevance in culture
- Lead real-time social moments, community engagement, and live event amplification
- Partner cross-functionally across brand, sports marketing, creative, legal/compliance, and leadership teams
- Manage and mentor a small social team while raising the creative and strategic bar