Digital Marketing Manager

Digital & Communications Marketing Manager Position Overview A well-established organization in the construction and development industry is seeking a data-driven and creative Digital & Communications Marketing Manager to elevate brand presence and support continued business growth. This individual will lead digital marketing initiatives, public relations efforts, and internal and external communications strategies. The ideal candidate will have experience developing integrated marketing campaigns, driving lead generation, and building brand awareness within a B2B environment.
Key Responsibilities Lead digital marketing campaigns across web, SEO, paid media, email marketing, and social media channels to increase brand visibility and generate qualified leads
Manage digital advertising initiatives, including Google Ads, LinkedIn, and other online platforms, while optimizing campaign performance and ROI
Track and report on key marketing metrics and website analytics to inform data-driven decision-making
Oversee website management, content updates, user experience, and search engine optimization efforts
Support the development of proposals, presentations, customer communications, press releases, newsletters, award submissions, and case studies
Develop and execute public relations strategies that enhance market visibility and strengthen industry presence
Coordinate the collection of project photography, video content, and marketing assets
Ensure brand consistency across digital platforms, marketing materials, and external communications
Utilize CRM and marketing automation platforms to track leads, customer engagement, and marketing activities
Represent the organization at industry events, networking opportunities, and community functions as needed
Collaborate with leadership on marketing initiatives designed to support business development and long-term growth objectives
Qualifications Bachelor's degree in Marketing, Communications, Public Relations, or a related field
Minimum of 3 years of B2B marketing experience, preferably within construction, AEC, manufacturing, commercial real estate, or related industries
Strong understanding of digital marketing strategies, SEO, paid media, social media, and content development
Experience with CRM systems, marketing automation tools, Google Analytics, CMS platforms, Adobe Creative Suite, and Microsoft Office applications
Excellent written, verbal, and presentation skills
Strong analytical and problem-solving abilities with a data-driven approach to marketing
Ability to manage multiple priorities and collaborate effectively across departments
Full-time position with standard business hours and occasional flexibility to support events and business initiatives
Light physical requirements with reasonable accommodations available as needed
Occasional attendance at community, networking, and industry functions may be required
Performance-based bonus opportunities
Comprehensive health, dental, and vision benefits
Retirement savings plan with company contribution
Professional development and career growth opportunities
Skills Marketing
Ad Serving
Digital Marketing
Digital Strategy
Advertising
WordPress
Communication
Facebook Marketing
Google Analytics

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