TikTok Ads Platform Product Manager (Creative)

Responsibilities

Define & Prioritize: Shape the end-to-end creative creation and management experience in TikTok Ads Manager. Identify and drive innovative solutions that increase creative supply, improve creation efficiency, and help advertisers scale high-quality creatives.
Collaborate Cross-Functionally: Partner with Engineering, Design, Data Science, Sales, and Marketing teams to align on strategy, prioritize investments, and deliver impactful solutions.
Drive Strategic Partnerships: Work closely with internal stakeholders and external partners to expand the creative ecosystem and unlock new opportunities for creative automation and optimization.
Data-Driven Growth: Leverage advertiser feedback, user research, and product analytics to identify opportunities, validate product hypotheses, and continuously improve creative outcomes.
Qualifications

Minimum Qualification(s):
BA/BS degree
3+ years of work experience as product manager, going through full product cycle, integrating customer feedback into product requirements and driving prioritization
Proven record of successful product outcomes
Preferred Qualification(s):
Background in digital advertising, marketing technology, or related domains
Experience in one or more of the following: Creative products, AIGC, recommendation systems, automation workflows, or advertising platforms
Strong analytical skills with the ability to translate data into strategy
Proven ability to influence and collaborate with global and regional stakeholders
Fluency in both English and Mandarin required: the role involves frequent communication with global teams, clients and stakeholders in English-speaking regions as well as Chinese-speaking markets. Proficiency in Mandarin is essential to effectively engage with Chinese-speaking partners, understand cultural nuances, and navigate business transactions in key markets, ensuring smooth cross-cultural collaboration and market expansion
About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy.
EEO & Accommodations

TikTok is committed to providing reasonable accommodations in our recruitment processes. If you need assistance or a reasonable accommodation, please reach out to us as part of the recruitment process. Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including applicable fair chance laws.

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