Director of Marketing

Director of Marketing The Director of Marketing is responsible for developing and executing innovative marketing initiatives that drive hotel occupancy, food & beverage revenue, brand awareness, and guest engagement while ensuring alignment with Marriott and Crescent Hotels & Resorts brand standards.
The Director of Marketing oversees all aspects of the hotel's marketing strategy, including digital marketing, social media, public relations, advertising, brand partnerships, content creation, and local community engagement. This role works closely with hotel leadership, revenue management, sales, and food & beverage teams to position The Luce Hotel as one of the premier lifestyle destinations on Florida's Gulf Coast.
The ideal candidate is a creative marketer with strong business acumen, hospitality experience, and a passion for building brands that inspire guests and drive revenue.
Essential Responsibilities Develop and execute comprehensive annual marketing and promotional plans for the hotel and its outlets
Lead marketing initiatives for guestrooms, restaurants, bars, beach club, special events, weddings, and resort experiences
Manage digital marketing, website content, email campaigns, paid advertising, SEO, and social media strategies
Create compelling content including photography, video, storytelling, and promotional materials
Build relationships with local businesses, tourism organizations, influencers, media partners, and community organizations
Coordinate public relations efforts, media visits, press releases, and promotional campaigns
Collaborate with the Sales and Revenue teams to drive occupancy, group business, and transient demand
Partner with Food & Beverage leadership to develop seasonal promotions, restaurant campaigns, and special events
Monitor marketing performance, ROI, website analytics, social media engagement, and campaign effectiveness
Ensure all marketing materials align with Marriott, Tribute Portfolio, and Crescent Hotels & Resorts brand standards
Manage marketing budgets and vendor relationships
Identify emerging hospitality and digital marketing trends to enhance the hotel's competitive position
Qualifications Bachelor's degree in Marketing, Hospitality, Communications, Business, or related field preferred
Minimum 5 years of hospitality marketing experience, with leadership experience preferred
Luxury, lifestyle, resort, or Marriott experience strongly preferred
Strong knowledge of digital marketing, social media platforms, paid advertising, content marketing, and analytics
Experience managing agencies, photographers, creative partners, and marketing vendors
Excellent written, verbal, and presentation skills
Highly organized with strong project management abilities
Creative thinker with a strong understanding of brand positioning and guest engagement
Physical Requirements Ability to travel locally for community events and promotional activities
Ability to occasionally lift marketing materials or event equipment up to 25 pounds
Ability to work flexible schedules when supporting special events, media functions, or promotional activities
Why Join The Luce Hotel? At The Luce Hotel, we believe every guest interaction is an opportunity to create a lasting memory. As Director of Marketing, you will play a vital role in shaping the identity of one of Florida's newest luxury lifestyle resorts while helping drive the continued growth of our hotel, restaurants, and guest experiences.
Benefits Include: Competitive salary and bonus opportunities
Marriott travel discounts worldwide
Crescent Hotels & Resorts associate benefits
Health, dental, and vision insurance
401(k) with company benefits
Paid time off and holidays
Career growth and advancement opportunities within Crescent Hotels & Resorts and Marriott International
Opportunity to help build and grow an exciting luxury lifestyle destination
Join our team and help tell the story of The Luce Hotel while creating unforgettable experiences for guests from around the world.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.