HME Companies is hiring: Creative Marketing Manager in Brookings

Creative Marketing Manager

Brookings, SD, USA
Competitive wage dependent on experience!
Salary
Full Time
Rich Benefit Package including PTO, Advanced Payroll Program, Retirement Plan Matching Contributions, Health, Dental, and Vision, Supplemental Insurance, EAP
HME Companies is seeking a strategic, hands-on Creative Marketing Manager to own and elevate the visual identity, storytelling, and brand experience across a growing portfolio of organizations, including Peaceful Pines Senior Living and HME Care.
This is a high-impact role that is ideal for a creative leader who thrives both concepting big ideas and executing them personally. You will serve as the brand steward and primary creative force, shaping how our communities, residents, and teams are experienced across every touchpoint.
At HME, we believe stories matter. This role plays a critical part in translating those stories into compelling creative that drives occupancy, strengthens recruitment, and deepens community connection.
This is a rare opportunity to combine creative leadership, brand ownership, and meaningful impact in a people-centered organization. You won't just "support marketing"-you'll define how our brands show up in the world.
What You'll Own:
Creative Direction & Brand Leadership

Serve as the primary owner of creative direction across multiple brands and communities
Define, evolve, and enforce visual identity, tone, and brand standards
Lead concept development for campaigns, storytelling initiatives, and key organizational priorities
Provide creative guidance and quality control across all outputs

Hands-On Design & Content Creation (core focus)

Personally design and produce high-quality assets, including:

Sales and marketing collateral
Digital and social assets
Campaign creative
Environmental and community signage

Ensure all materials are on-brand, high-quality, and aligned to business objectives
Support and execute photography, video, and multimedia storytelling

Campaign Development & Performance

Partner with marketing and leadership to develop integrated campaigns that drive Brand awareness and Occupancy & Lead generation
Translate strategy into compelling creative execution
Continuously evaluate and optimize creative based on performance and engagement

Project & Workflow Management

Manage multiple projects across brands with clear prioritization and deadlines
Establish efficient creative workflows, timelines, and approval processes
Coordinate with internal stakeholders and external vendors (printers, media, freelancers)

What Success Looks Like:
Strong, consistent, and recognizable brand presence across all communities
Creative that drives measurable results including increased qualified leads and stronger campaign performance
High-quality, on-time delivery of creative across multiple concurrent initiatives
Elevated storytelling that reflects the human experience of our residents and teams
Trusted creative partner to leadership and community teams
What You'll Bring:
3-5+ years of experience in creative marketing, brand design, or related field
Strong portfolio demonstrating both conceptual thinking and execution
Advanced proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop required; Premiere/After Effects a plus)
Proven ability to both think strategically about brand and campaigns and execute high-quality design work independently
Experience managing multiple projects in a fast-paced environment
Strong communication skills and ability to collaborate across teams
Passion for storytelling, brand building, and human-centered marketing
Valid driver's license and willingness to travel regionally as needed
Nice to Have:
Experience in senior living, healthcare, hospitality, or other service-driven industries
Bachelor's Degree in Graphic Design, Advertising, Marketing, or similar
Photography, videography, or multimedia production experience
Familiarity with work management tools (Asana, Monday.com, etc.)
Experience working with external vendors and creative partners
This role is ideal for a creative professional who wants to own their craft, influence strategy, and see their work make a tangible impact on people's lives.
HME Care is an Equal Opportunity, Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, or status as a protected veteran. Applicants who would like to request reasonable accommodation to the application or interview process should call Human Resources at 1-605-736-2732 or email hrdept@hmecompanies.net.
Must be able to pass background check