Overview: XMONDO Hair is looking for a highly strategic, analytical, and growth-focused VP of Marketing to lead and scale our marketing organization. The role oversees all marketing functions and serves as a key partner to the CEO.
Company: XMONDO Hair
Department: Marketing
Reports to: CEO
Location: Hybrid, Jersey City, NJ
Key Responsibilities
- Lead the overall marketing strategy across all channels
- Manage and develop the marketing team, including channel leads and managers
- Own marketing performance, reporting, and accountability across the organization
- Analyze marketing initiatives and identify growth opportunities, inefficiencies, and areas for optimization
- Build and maintain KPI dashboards and executive-level reporting
- Oversee paid media, influencer marketing, partnerships, email/SMS, social media, product launches, and brand campaigns
- Collaborate closely with agencies, consultants, freelancers, and external partners
- Develop annual, quarterly, and monthly marketing plans aligned with company goals
- Improve cross-functional communication, project management, and execution across marketing initiatives
- Evaluate marketing investments and recommend budget allocation across channels
- Identify emerging trends, partnership opportunities, and new customer acquisition channels
- Partner closely with leadership to drive revenue growth and improve marketing efficiency
- Recruit, mentor, and build a world‑class marketing team
Skills & Qualifications
- 8+ years of experience in marketing, growth, or brand leadership roles
- Proven experience managing multi‑channel marketing programs for a consumer brand
- Strong understanding of paid media, influencer marketing, retention marketing, partnerships, and e‑commerce growth
- Experience leading and developing marketing teams
- Highly analytical with the ability to translate data into action
- Strong project management and organizational skills
- Excellent communication and leadership abilities
- Comfortable operating in a fast‑paced, founder‑led environment
- Experience managing agencies and external partners
- Beauty, personal care, fashion, lifestyle, or consumer products experience strongly preferred
Success in First 90 Days
- Develop a deep understanding of XMONDO's business, marketing channels, and customer journey
- Establish clear reporting systems and performance visibility across all marketing initiatives
- Identify key growth opportunities and areas of inefficiency
- Create stronger accountability and alignment across the marketing organization
- Takes ownership of marketing planning, execution, and performance management
- Becomes a trusted strategic partner to the CEO and leadership team
Success in First 12 Months
- Significantly reduce CEO involvement in day‑to‑day marketing decisions
- Build a more scalable and accountable marketing organization
- Improve marketing efficiency and overall business performance
- Identify and execute meaningful growth opportunities across channels
- Establish XMONDO as a stronger, more data‑driven marketing organization
Compensation & Benefits
- Competitive salary
- Health care benefits
- Paid time off
- 401(k)
- Hybrid work schedule
- Opportunity to work directly with founder and CEO Brad Mondo