BERT OGDEN FIESTA MANAGEMENT SOCIAL MEDIA COORDINATOR

Description
The Social Media Coordinator is responsible for managing and curating content across social media platforms to build brand awareness, engage with customers, and drive traffic and leads to the dealership. This role involves developing social media strategies, creating engaging content, and analyzing performance to optimize social media campaigns.

Time and Days of Position
Monday - Friday and some Saturdays as needed (5 minimum per year)

9 AM - 5:30 PM

Pay to commensurate upon experience

ESSENTIAL DUTIES

Develop and execute daily social media strategies across platforms such as Facebook, Instagram, Twitter (X), LinkedIn, and others to build brand awareness and engage with the dealership’s audience

Curate and create engaging content, including images, videos, and written posts, to promote dealership services, vehicles, promotions, and events

Monitor social media accounts, respond to customer inquiries, and engage with followers to foster a positive online community

Track and analyze social media performance using tools like Google Analytics and platform-specific insights to assess the effectiveness of campaigns and make recommendations for improvements

Collaborate with the marketing team to align social media strategies with overall dealership marketing goals and objectives

Stay up to date on social media trends, platform updates, and emerging tools to ensure the dealership stays competitive in its online presence

Coordinate paid social media campaigns, including boosting posts, managing budgets, and tracking performance

Maintain consistent branding and messaging across all social media channels to support the dealership’s voice and image

Ensure that delivery photos are posted daily

Maintain social media accounts for assigned stores on specified platforms

Post 3 times per week on assigned accounts (minimum of 2 videos per week per store; include appropriate hashtags)

Abide by OEM and Bert Ogden Corporate advertising guidelines

Audit accounts daily for inappropriate comments, errors, etc.

Complete a whiteboard schedule of events and weekly social media links form on a weekly basis

Take photos and videos of vehicles, customers, staff members, etc.

Appear on camera for various photos and videos including TV commercials as needed

Travel to various stores around Rio Grande Valley

Positively represent Bert Ogden both on and off the clock

Meet and greet Bert Ogden guests

Communicate regularly with fellow social media coordinators, videographers and marketing staff and upper-level management

Secure locations for filming away from dealerships

Set up lights and mics for filming when necessary

Work closely with general managers and sales individuals of assigned stores to create focused content for specific vehicles

Other duties as assigned

QUALIFICATIONS

Strong written and visual communication skills with the ability to create engaging content

Proficiency in social media management tools and platform

Analytical skills to assess campaign performance and provide actionable insights

Creativity and adaptability in managing multiple social media channels and responding to trends

Basic knowledge of photo and video editing software (e.g., Adobe Photoshop, Canva)

Ability to work in a fast-paced, ever-changing environment

Attention to detail

Photography experience

Multitasker

Time management skills

Self-motivated

Willing to learn new programs and techniques

EDUCATION and/or EXPERIENCE

High school diploma or general education degree (GED)

Bachelor’s degree in marketing, communications, or a related field is preferred

Minimum of 2 years of experience in social media management or digital marketing. Experience in the automotive industry is a plus

PHYSICAL REQUIREMENTS & WORK ENVIRONMENT

Ability to sit for extended periods while working on computers and managing social media platforms

Occasional standing and walking may be required during dealership events and promotions

Must be able to lift up to 20 pounds at times

Occasional lifting, standing, crawling, reaching, use of stairs

Occasional attendance at social gatherings

Ability to travel

CERTIFICATES, LICENSES, REGISTRATIONS

Valid Texas Driver's License

OTHER REQUIREMENTS

Pass Background Check

Pass Drug Test

Must be 21 Years-Old or older

EMPLOYMENT BENEFITS INCLUDE

Paid Vacation and Holidays

401(K)

Vision Insurance

Dental Insurance

Medical Insurance

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