Adobe Journey Orchestration Lead

Adobe Journey Orchestration LeadAn Journey Orchestration Lead designs and implements real-time, personalized customer experiences using Adobe Journey Optimizer (AJO) and the Adobe Experience Platform (AEP). Customer lifecycles, orchestrate multi-channel journeys (email, SMS, push), and use data-driven insights to trigger actions based on behavior. Key tasks include technical integration via APIs/SDKs, data modelling, and performance analysis to optimize engagement. Enable data-driven decision-making by designing, implementing, and operationalizing insights in Adobe Customer Journey Analytics (CJA) to inform campaign optimization and experience design.- Develop campaign, journey, and variant-level copy aligned to brand, channel, and audience strategy.- Partner with Journey, Analytics, and Creative teams to refine messaging based on performance data.- Create complex, multi-step customer journeys using AJO's visual canvas.- Utilize AEP to ingest real-time data from events, behavioral, and transactional sources.- Integrate AJO with Adobe Campaign, Adobe Target, and third-party systems using APIs and SDKs.- Define data-driven strategies for segmentation, testing, and journey performance tracking, often including AI/ML services.- Implement journey arbitration to prioritize messages and manage frequency caps to avoid over-communication.- Translate stakeholder questions into actionable journey-level insights.- Partner with MarTech and Data teams to ensure event schemas and data structures support analytics needs.- Support per-campaign and cross-campaign performance analysis during iteration waves.- Develop dashboards and insight frameworks that inform content, journey, and media decisions.- Enable knowledge transfer to internal teams to build analytics self-sufficiency.- Experience in technical roles related to digital marketing.- Deep knowledge of Adobe Experience Cloud, particularly AJO and AEP.- Proficiency in JavaScript, APIs, and data modeling.- Experience working within enterprise brand and compliance constraints.- Digital analytics or customer journey analytics roles.- Hands-on expertise with Adobe Customer Journey Analytics; AEP experience strongly preferred.- Strong understanding of event-based data models and marketing measurement.- Ability to communicate insights clearly to both technical and non-technical audiences.- Experience supporting iterative, agile campaign delivery environments.