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Director of Paid Search

Virtual Vocations Inc · New York, NY, USA ·

Job type:
Full Time

To lead SEM strategy and team development for a portfolio of DTC and ecommerce clients, the full-time salaried Director of Paid Search will oversee planning, execution, and optimization of paid search initiatives across various platforms while enhancing internal processes and cross-channel integration.
Key responsibilities:

Manage media buying, planning, and performance monitoring for Google Ads and Microsoft Ads campaigns
Facilitate successful client onboarding and maintain strong client relationships to drive business development
Lead and mentor a team of SEM Managers and Analysts, fostering a collaborative and innovative work environment

Required qualifications:

5+ years of in-platform experience with Google Ads, with a focus on DTC/ecommerce businesses
Proven leadership experience managing large teams and driving business results
Strong strategic thinking skills to develop and implement innovative digital marketing strategies
Advanced analytical skills for interpreting large data sets and providing actionable insights
Excellent verbal and written communication skills for presenting complex information clearly