Communications and Social Media Manager

The Santa Barbara Museum of Art (SBMA) is a leading West Coast art museum that presents internationally‑recognized collections, exhibitions, and a broad array of cultural and educational activities.

Position Summary
The Communications and Social Media Manager reports to the Marketing and Communications Director and is responsible for developing, managing, and executing strategic communications, digital content, social media, and public‑facing messaging that advances the Museum’s mission, exhibitions, programs, visitor engagement, marketing, and brand identity.

Responsibilities

Develop, manage, and execute strategic communications, digital content, and social media initiatives across all platforms.

Write, edit, and develop content and strategy for the Museum’s social media and digital platforms and expand audience engagement.

Produce promotional calendars, media coverage plans, and press materials for local and national media.

Create marketing materials, including bi‑weekly print and radio ads, video content, membership communications, quarterly newsletters, bi‑weekly eblasts, and social media initiatives.

Maintain and evolve the Museum’s institutional voice across digital, print, media, and social platforms.

Strategically develop, manage, and produce digital initiatives such as social media platforms, paid digital advertising, and Google AdWords.

Write, review, and update website content; draft, proof, and edit press releases and other press materials.

Maintain and update local and national media contact lists and track press coverage archives.

Obtain estimates and coordinate with vendors as needed.

Assist in the development of other marketing materials and provide general administrative support.

Independently manage multiple communications projects from concept through completion, including timelines, content drafts, approvals, and publication.

Qualifications

BA degree required.

5–7 years of digital/social media, public relations, and/or marketing experience.

Experience with email campaigns, online calendars, social media scheduling software (e.g., Zoho), PR tracking/coverage tools (e.g., Cision), digital media creation (e.g., Canva), MS Office Suite, and Photoshop.

Proven ability to manage, develop, and execute social media initiatives on platforms such as Facebook, Instagram, Twitter, TikTok, and Google.

Excellent personal and organizational skills, strong multitasking ability, and outstanding communication, public relations, and written communication skills.

Benefits

Exempt status, non‑remote; occasional evenings, weekends, or holidays may be scheduled.

Compensation DOE: $70,304 to $73,750.00.

Full‑time status with competitive benefits, including medical, dental, vision, pre‑tax savings, long‑term disability, life insurance, up to 15 days of accrued vacation, 64 hours of paid sick leave, 13 paid holidays (14 on federal election years), 403(b) eligibility with a Museum match up to 5%, and SB BikeSpot membership.

Location: 90 minutes from downtown Los Angeles, between the Santa Ynez Mountains and the Pacific Ocean, in Santa Barbara.

EEO Statement
The Santa Barbara Museum of Art is an Equal Opportunity Employer and is committed to diversity.

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