Deputy Director, Digital Marketing

Deputy Director, Digital Marketing The Deputy Director, Digital Marketing is a strategic leader and hands-on professional responsible for driving the growth, impact, and operational excellence of Vital Strategies' digital presence. Reporting to the Director of Creative and Digital Strategy (DCD), this role bridges the gap between high-level brand vision and technical execution, overseeing a multidisciplinary team to deliver cohesive storytelling across the website, social channels, and paid media.
As a champion for digital innovation, the Deputy Director ensures that complex public health initiatives are translated into compelling, data-driven marketing campaigns. This is a role for a curious explorer of new technologiesparticularly AIwho can optimize workflows, establish robust standard operating procedures, and mentor staff to elevate the organization's digital influence and global reputation. This is also a role for someone who is comfortable leading pitch presentations for leadership and cross-functional teams, consistently aligning digital strategies with overarching business objectives.
This is a full-time position based in our New York office, where a hybrid, 2-day-per-week office schedule is in place. We offer highly competitive compensation and comprehensive benefits. The salary range for this position is $127,000 to $139,000 USD.
Duties and Responsibilities Leadership & Strategy (25%):
Partner with Director of Creative and Digital Strategy (DCD) to elevate Vital Strategies as a leading global public health organization, positioning Vital as a unique and creative brand.
Partner with DCD on vision and strategy for digital marketing, owning the digital team execution against website, microsites, social channels, email marketing and digital paid advertising
Identify and implement standard operating procedures (SOPs) for content planning, editorial calendars, and project management to ensure agility and consistency.
Participate in planning meetings led by program, communications, development, or other teams where digital campaigns may be required.
Establish KPIs, milestones and roadmap to achieve growth across our channels
Manage the day-to-day operations to ensure timely and responsive service to complete request from other teams and team members
Actively manage digital team expectations and workloads, identifying the need for consultant support to accomplish any priority tasks
Work as an active and curious explorer on how new tools especially AI can increase efficiency, quality control
Support on strategy presentations to leadership with digital insights and performance data.
Digital Storytelling (25%):
Contribute personally to the development of new content including writing, ideation and execution against key content pillars such as web and social content
Identify opportunities for digital storytelling experiences, working with Digital Experience Lead and consulting front end developers or utilize new platforms
Partner with DCD and other contributors to concept new landing pages, which showcase our key products or impact
Team Management (25%):
Partner with DCD to foster a culture of accountability, feedback, and collaborative problem-solving including directly managing two reports
Manage a new Digital Experience Lead (to be hired) to increase capabilities in digital storytelling opportunities
Manage and mentor our Digital Content Producer, ensuring constant evolution creative and hi-quality content creation across our channels
Evaluate and propose digital team structure and individual focus areas to create efficient, agile and responsive team
Collaborate closely with DCD, in-house designers and/or design consultants to create creative and visually engaging digital assets
Share and mentor best-practices in digital communications and marketing within Creative team and larger Policy Advocacy and Communication team
Digital Marketing Strategy & Growth (25%):
Oversee the production of high-quality and creative content across all digital platforms to grow our global audience and promote our organizations objectives, products and people.
Partner with DCD to develop strategies to expand and diversify our audiences through organic reach, authentic storytelling, and staff and partner involvement
Steer and execute integrated approach across our digital channels including but not limited to social media, newsletter and our website
Develop and execute a digital marketing calendar to continuously promote our organizational priorities, key products, thought leadership and our CEO.
In coordination with PR and Comms teams, lead the strategy and execution of digital rapid response communications across our digital channels
Facilitate digital partnerships with NGOs, coalitions, and influencers to amplify the organization's voice through shared networks and toolkits.
Qualifications Education and Degree:
Bachelor's degree in a relevant field (Fine Arts, Graphic Design, Marketing)
Skills and Abilities:
Skilled at leading digital solution visioning and design, interfacing directly with stakeholders to understand needs and develop strategic digital solutions.
Ability to synthesize data, response metrics, and trends to inform decision-making and digital strategy development.
Excellent strategic planning, problem-solving, and communication skills
Strong understanding of digital technologies and knowledge of emerging digital technologies
Excellent communication skills with the ability to adapt communication to meet the needs of diverse stakeholders
High emotional intelligence with strong interpersonal skills
Demonstrated capacity to think strategically, to work within diverse teams, to work in multi-cultural settings and with a high degree of independence
Experience Required:
Minimum of 10 years of progressive professional experience in digital, social media, email or related fields
Minimum of 5 years' experience of managing and developing direct reports
Successful track record of developing and executing digital strategies and campaigns in a fast-paced environment
Working Conditions and Physical Requirements:
The position may involve up to 10% travel to various international locations, depending on organizational needs