Vice President of Sales and Partnerships

Organization:

PlanIt Geo, Inc., a Waverock Software Company.

Title:

Vice President of Sales and Partnerships.

Location:

Denver, CO, 80202, United States.

Posted:

2026-05-22.

Position Description
PlanIT GeoTM is a fast growing, thriving, fun, and hard working team! We are driven by trees and technology; innovators in GIS, remote sensing, LiDAR for urban tree canopy assessments, community tree inventory and strategic management. We are passionate about the work we do and derive purpose from helping others understand the value of natural capital and guidance for future generations. (https://planitgeo.com/about-us/)

Our atmosphere allows employees to grow by allowing them to take part in industry related work outside their day-to-day activities. We stand behind innovation for the company and the industry.

About the role
PlanIT Geo builds software that helps cities, utilities, and governments manage urban forests at scale. We're looking for a sales leader who gets the buyer, knows the space, and is ready to step into a VP role and own it.

This isn't a seat-warmer role. You'll coach a small team, close enterprise deals, and show up at conferences and customer summits as a genuine face of the company. If you've spent time in GIS, arboriculture, environmental services, or local government, and you're energized by AI-driven sales tools, this is a rare chance to lead in a niche you actually care about.

What you'll do

Lead and develop the sales team

Coach AEs, SDRs, and an RFP Coordinator through weekly 1:1s, pipeline reviews, and call coaching

Hire and onboard talent; build a culture of accountability and continuous improvement

Deliver regular training on discovery, objection handling, and closing

Own the revenue number

Own new-sales ARR and services revenue targets

Lead strategic and enterprise pursuits directly where your domain credibility adds leverage

Manage inbound rigorously: rapid response, thorough discovery, disciplined follow-through

Own pricing, packaging, and proposal quality on new-logo deals and RFPs

Build and manage pipeline

Run the outbound engine across calls, email, LinkedIn, and ABM

Maintain a healthy, predictable pipeline with visibility into future quarters

Track and report on pipeline coverage, deal velocity, and win rates

Show up externally

Represent PlanIT Geo at industry conferences, webinars, and customer events (target: 8+ per year)

Build relationships with technology partners, industry associations, and municipal networks

Stay active on LinkedIn; collaborate with Marketing on content and case studies

Drive operational rigor

Ensure CRM hygiene and accurate forecasting

Build and refine sales playbooks and KPIs

Partner closely with Marketing, Product, Customer Success, and Operations

Drive AI adoption

Use AI tools actively in your own workflow

Identify and implement AI-driven improvements across the sales function

What we're looking for

6+ years of B2B sales experience, including at least 2 years in a sales leadership role (player-coach or formal management)

Background in GIS (Geographic Information System), urban forestry, arboriculture, environmental services, LiDAR (Light Detection and Ranging), mapping technology or local government, as a seller, buyer, or practitioner

Direct experience selling to municipalities, utilities, or public-sector buyers, including RFP/RFQ processes

Comfort on stage and in customer-facing settings; you don't need to be a keynote veteran, but you can hold a room

Hands-on with CRM (HubSpot or Salesforce) and modern sales tools

AI forward - responsibly and actively using AI in big ways - agents, workflows, sales team training, etc

Willingness to travel 20-30% domestically and occasionally internationally

Why this role
You will have real ownership, a supportive executive team, and a product that matters. The urban forestry market is growing fast, and cities are increasingly investing in data-driven canopy management. If you have been waiting for a leadership role where your domain knowledge is actually an asset, this is it.

Location and Compensation
Location: Fully remote | Travel required (domestic + some international)

Compensation: $180,000 - 220,000 OTE | Equity | 5% 401(k) match | Health insurance | Unlimited PTO

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