The Pike | Long Beach, California
Position Summary
The Marketing & Programming Manager is responsible for leading all marketing, programming,
community engagement, public relations, and placemaking initiatives for The Pike. This role
serves as the primary liaison between ownership, tenants, city partners, tourism organizations,
community stakeholders, and the public, helping to elevate The Pike as Long Beach's premier
waterfront destination.
Working closely with Branding, Property Management, and Asset Management, the Marketing
& Programming Manager will develop and execute strategic initiatives that drive visitation,
increase tenant sales, strengthen community partnerships, and enhance the overall guest
experience.
Key Responsibilities
Marketing & Brand Management
• Develop and execute annual marketing plans, budgets, and promotional strategies.
• Manage property branding, digital marketing, social media, website content, and public
relations efforts.
• Coordinate advertising campaigns, sponsorships, media opportunities, and special
promotions.
• Create monthly and quarterly marketing reports for ownership and asset management.
Programming & Events
• Develop and manage a year-round calendar of events, activations, seasonal
programming, and community experiences.
• Coordinate vendors, entertainment, permits, sponsorships, and operational logistics.
• Create experiences that increase visitation, dwell time, and tenant engagement.
• Support grand openings, retailer promotions, and community activations.
• Source and support brand activations, kiosks, pop-ups, and short-term licensing
opportunities.
• Assist with negotiating and procuring short-term license agreements.
• Partner with Property Management to coordinate activation logistics and execution.
• Support merchandising efforts by introducing brands and experiences that enhance The
Pike.
Community & Stakeholder Relations
• Serve as the primary point of contact with:
o City of Long Beach
o Long Beach Convention & Visitors Bureau (Visit Long Beach)
o Long Beach Convention Center
o Nearby hotels and hospitality partners
o Community organizations
o Tourism and economic development groups
• Foster partnerships that support visitation, programming, and economic growth.
Tenant Communications
• Lead all marketing-related communication with tenants.
• Coordinate promotional opportunities, events, campaigns, and property updates.
• Support tenant marketing initiatives and retailer success.
• Facilitate regular tenant meetings and communication programs.
Property Management & Asset Management Support
• Work in partnership with the Property Manager to support property operations and
tenant relations.
• Collaborate with Asset Management on strategic planning, budgeting, leasing support,
and property initiatives.
• Assist in developing annual business plans and long-term positioning strategies for the
property.
• Support ownership presentations, reporting, and special projects.
Qualifications
• Bachelor's degree in Marketing, Communications, Hospitality, Business, or related field
preferred.
• 3–5+ years of experience in retail, mixed-use, hospitality, destination marketing, event
management, or placemaking.
• Strong communication, project management, and organizational skills.
• Experience working with municipalities, tourism organizations, and community
stakeholders preferred.
• Ability to manage multiple projects simultaneously in a fast-paced environment.