Sr. Coordinator, Integrated Media

About Us

We are a modern marketing collective built for scale, efficiency, and impact. As the parent company, Agital supports three specialized go-to-market agencies-Go Fish Digital, REQ, and WDG-with shared infrastructure, advanced technology, and deeply experienced people, allowing each brand to do its best work. Go Fish Digital makes the complex simple and the simple powerful by uniting strategy, creative, media, and SEO into one seamless engine for growth. REQ connects storytelling, technology, creativity, and digital strategy so ambitious organizations can own what's next. WDG designs and builds enterprise web experiences that connect with diverse audiences and help organizations adapt to rapid technological change. Together, we operate as one strong, collaborative ecosystem, backed by smart systems, AI-powered capabilities, and a culture of curiosity, where people can grow their careers while shaping how ambitious brands grow in the world.

Overview

Go Fish is seeking a Sr. Coordinator, Integrated Media to support the planning, activation, optimization, and reporting of integrated media campaigns across a portfolio of clients.

In this role, you'll build on a strong foundation in media execution while taking greater ownership of campaign management, performance monitoring, and client deliverables. You'll work across digital and traditional media channels, applying audience insights, platform knowledge, and performance data to help improve campaign outcomes.

You'll be expected to operate with increasing independence, proactively identify issues and opportunities, and serve as a reliable resource for Coordinators and other team members. This role is ideal for someone who has developed strong executional skills and is ready to take the next step toward broader account and strategy ownership.

What You'll Do

Media Strategy & Planning

Develop a strong understanding of client business goals, target audiences, campaign objectives, and key performance indicators
Apply audience, industry, competitive, and platform research to support integrated media recommendations
Assist with the development of media plans, including channel recommendations, targeting approaches, budgets, timelines, and campaign details
Refine targeting and audience recommendations based on available research, client priorities, and campaign performance
Build and maintain media flowcharts, budget documents, planning materials, and client presentations
Support the development of tactical recommendations across paid search, paid social, programmatic, video, streaming, direct media, and other applicable channels
Begin connecting individual channel tactics to the broader customer journey and integrated media strategy
Identify missing information, planning considerations, or potential risks and proactively raise them with the account team
Activation & Execution

Independently manage assigned campaign setup, trafficking, launch, and maintenance responsibilities
Execute campaigns accurately across applicable media platforms and channels
Apply established processes, naming conventions, tracking requirements, and platform best practices consistently
Improve execution accuracy and consistency by identifying gaps and recommending process improvements
Complete thorough quality assurance reviews before launch and following significant campaign changes
Coordinate creative assets, trafficking instructions, tracking requirements, platform specifications, and launch timelines
Maintain accurate campaign settings, budgets, documentation, and supporting account materials
Monitor delivery and pacing and make approved adjustments to keep campaigns aligned with planned budgets and timelines
Troubleshoot routine campaign issues and escalate more complex risks with clear context and recommended next steps
Support direct media buys and vendor coordination, where applicable
Optimization & Performance

Monitor campaign performance against established goals, benchmarks, and key performance indicators
Identify performance trends, delivery issues, and optimization opportunities across assigned campaigns
Complete routine optimizations independently and more advanced optimizations with guidance
Recommend adjustments to budgets, bids, audiences, placements, creative, frequency, and other campaign variables
Apply platform and audience insights to improve campaign efficiency and effectiveness
Support structured testing plans, including audience, creative, placement, bidding, and platform tests
Document optimizations, hypotheses, campaign changes, and resulting performance impact
Flag performance concerns early and provide relevant data and context to support decision-making
Begin developing evidence-based recommendations rather than only reporting what happened
Measurement & Analysis

Pull, organize, and validate campaign data for recurring and ad hoc reporting
Ensure data accuracy and consistency across platforms, pacing documents, dashboards, and client-facing reports
Analyze campaign performance and identify clear trends, insights, and areas of opportunity
Contribute written performance narratives that explain what happened, why it happened, and what the team recommends next
Connect campaign metrics to defined media goals and client business objectives
Maintain reporting dashboards, optimization logs, budget trackers, and campaign documentation
Support test measurement and post-campaign analysis
Identify potential data discrepancies and work with internal teams to investigate and resolve them
Develop familiarity with attribution, incrementality, and other measurement approaches used by the agency
Client & Business Impact

Build a working understanding of client businesses, audiences, industries, competitive environments, and growth priorities
Support day-to-day client communication related to campaign status, performance, and deliverables
Prepare client meeting materials, performance reports, presentations, agendas, and follow-up documentation
Participate actively in client meetings and present assigned campaign updates or performance findings
Respond to routine client and internal questions with accurate information and appropriate context
Communicate risks, delays, or performance concerns proactively
Demonstrate an understanding of how media recommendations support broader marketing and business goals
Maintain professionalism, responsiveness, and accuracy across all client-facing work
Integrated Collaboration

Collaborate with Integrated Media, Client Strategy, creative, analytics, organic, and other agency teams
Coordinate campaign needs, creative requirements, tracking details, deadlines, and deliverables across internal stakeholders
Support integrated planning and execution across paid search, paid social, programmatic, video, streaming, direct media, and other channels
Share relevant campaign performance insights with channel and account team members
Help ensure that messaging, audience strategy, creative, landing-page experience, and measurement are aligned
Participate in internal planning, status, reporting, and performance discussions
Proactively communicate dependencies or issues that could affect campaign timelines or outcomes
Contribute to organized and consistent account workflows
Team Support & Development

Serve as a resource for Coordinators by answering routine questions and sharing established processes and best practices
Support the onboarding and development of junior team members
Review Coordinator work when assigned and provide clear, constructive feedback
Model strong organization, accountability, attention to detail, and communication
Share platform updates, useful resources, and campaign learnings with the broader team
Take ownership of assigned workstreams and follow them through to completion
Ask for feedback and demonstrate continued growth in strategic thinking, communication, and account ownership
Contribute to a collaborative and solutions-oriented team environment
Platforms, Innovation & Industry Learning

Build proficiency across the media platforms, tools, and systems required for assigned accounts
Apply platform features, audience capabilities, and best practices to day-to-day campaign work
Stay informed on industry trends, platform changes, privacy developments, automation, AI, and emerging media opportunities
Test and apply new platform features when appropriate and approved
Participate in agency training, certifications, vendor education, and ongoing professional development
Share relevant platform updates and explain how they may affect current campaigns
Evaluate new capabilities with a focus on client goals, campaign performance, and operational feasibility
Continue developing expertise across multiple media channels while building deeper knowledge in assigned areas
What You Bring

1-3 years of experience in media, marketing, advertising, analytics, or a related field
Hands-on experience supporting or managing paid media campaigns
Bachelor's degree in marketing, advertising, communications, business, or a related field, or comparable professional experience
Working knowledge of integrated media planning, campaign activation, optimization, and reporting
Experience working with at least one major paid media platform, with an interest in developing broader cross-channel expertise
Strong attention to detail and a consistent record of producing accurate work
Ability to independently manage assigned tasks, timelines, and campaign responsibilities
Strong analytical skills and comfort working with campaign data, budgets, and performance metrics
Ability to identify trends and translate data into clear observations and recommendations
Strong written and verbal communication skills
Ability to manage multiple priorities in a fast-paced, deadline-driven environment
A proactive, solutions-oriented approach to problem-solving
Willingness to take ownership, ask thoughtful questions, and escalate concerns appropriately
Ability to provide support and guidance to more junior team members
Strong professional judgment, accountability, and integrity
What Success Looks Like

Assigned campaigns and deliverables are managed accurately, consistently, and with limited oversight
Campaign launches, budget changes, optimizations, and reporting are supported by thorough quality assurance
Performance issues and operational risks are identified and communicated before they become larger problems
Reporting includes clear insights and actionable next steps, not only a summary of metrics
Campaign optimizations are thoughtful, timely, and connected to established goals
Client and internal questions are answered accurately and professionally
Coordinators view you as a reliable resource for processes, platforms, and day-to-day campaign questions
Account teams can depend on you to own assigned workstreams and follow through on commitments
You demonstrate continued growth from task execution toward independent account and campaign ownership
Platform knowledge, analytical ability, and strategic thinking continue to expand across integrated media channels
Bonus Qualifications

Agency experience supporting multiple clients or accounts
Experience across more than one media channel, such as paid search, paid social, programmatic, display, video, CTV, streaming audio, or direct media
Familiarity with Google Ads, Microsoft Advertising, Meta, TikTok, LinkedIn, and/or demand-side platforms
Experience working with Google Analytics, campaign dashboards, attribution tools, or other measurement platforms
Experience with Excel or Google Sheets, including formulas, pivot tables, and data analysis
Familiarity with trafficking, pixels, conversion tracking, campaign tagging, and URL parameters
Experience coordinating with media vendors, publishers, or platform representatives
Relevant media or platform certifications
Exposure to reporting automation, data visualization, or media planning tools