Sr. Coordinator, Integrated Media

We are a modern marketing collective built for scale, efficiency, and impact. As the parent company, Agital supports three specialized go-to-market agencies—Go Fish Digital, REQ, and WDG with shared infrastructure, advanced technology, and deeply experienced people, allowing each brand to do its best work. Go Fish Digital makes the complex simple and the simple powerful by uniting strategy, creative, media, and SEO into one seamless engine for growth. REQ connects storytelling, technology, creativity, and digital strategy so ambitious organizations can own what’s next. WDG designs and builds enterprise web experiences that connect with diverse audiences and help organizations adapt to rapid technological change. Together, we operate as one strong, collaborative ecosystem, backed by smart systems, AI-powered capabilities, and a culture of curiosity, where people can grow their careers while shaping how ambitious brands grow in the world.

Overview
Go Fish is seeking a Sr. Coordinator, Integrated Media to support the planning, activation, optimization, and reporting of integrated media campaigns across a portfolio of clients.

In this role, you’ll build on a strong foundation in media execution while taking greater ownership of campaign management, performance monitoring, and client deliverables. You’ll work across digital and traditional media channels, applying audience insights, platform knowledge, and performance data to help improve campaign outcomes.

You’ll be expected to operate with increasing independence, proactively identify issues and opportunities, and serve as a reliable resource for Coordinators and other team members. This role is ideal for someone who has developed strong executional skills and is ready to take the next step toward broader account and strategy ownership.

What You’ll Do

Develop a strong understanding of client business goals, target audiences, campaign objectives, and key performance indicators

Apply audience, industry, competitive, and platform research to support integrated media recommendations

Assist with the development of media plans, including channel recommendations, targeting approaches, budgets, timelines, and campaign details

Refine targeting and audience recommendations based on available research, client priorities, and campaign performance

Build and maintain media flowcharts, budget documents, planning materials, and client presentations

Support the development of tactical recommendations across paid search, paid social, programmatic, video, streaming, direct media, and other applicable channels

Begin connecting individual channel tactics to the broader customer journey and integrated media strategy

Identify missing information, planning considerations, or potential risks and proactively raise them with the account team

Activation & Execution

Independently manage assigned campaign setup, trafficking, launch, and maintenance responsibilities

Execute campaigns accurately across applicable media platforms and channels

Apply established processes, naming conventions, tracking requirements, and platform best practices consistently

Improve execution accuracy and consistency by identifying gaps and recommending process improvements

Complete thorough quality assurance reviews before launch and following significant campaign changes

Coordinate creative assets, trafficking instructions, tracking requirements, platform specifications, and launch timelines

Maintain accurate campaign settings, budgets, documentation, and supporting account materials

Monitor delivery and pacing and make approved adjustments to keep campaigns aligned with planned budgets and timelines

Troubleshoot routine campaign issues and escalate more complex risks with clear context and recommended next steps

Support direct media buys and vendor coordination, where applicable

Optimization & Performance

Monitor campaign performance against established goals, benchmarks, and key performance indicators

Identify performance trends, delivery issues, and optimization opportunities across assigned campaigns

Complete routine optimizations independently and more advanced optimizations with guidance

Recommend adjustments to budgets, bids, audiences, placements, creative, frequency, and other campaign variables

Apply platform and audience insights to improve campaign efficiency and effectiveness

Support structured testing plans, including audience, creative, placement, bidding, and platform tests

Document optimizations, hypotheses, campaign changes, and resulting performance impact

Flag performance concerns early and provide relevant data and context to support decision-making

Begin developing evidence-based recommendations rather than only reporting what happened

Measurement & Analysis

Pull, organize, and validate campaign data for recurring and ad hoc reporting

Ensure data accuracy and consistency across platforms, pacing documents, dashboards, and client-facing reports

Analyze campaign performance and identify clear trends, insights, and areas of opportunity

Contribute written performance narratives that explain what happened, why it happened, and what the team recommends next

Connect campaign metrics to defined media goals and client business objectives

Maintain reporting dashboards, optimization logs, budget trackers, and campaign documentation

Support test measurement and post-campaign analysis

Identify potential data discrepancies and work with internal teams to investigate and resolve them

Develop familiarity with attribution, incrementality, and other measurement approaches used by the agency

Client & Business Impact

Build a working understanding of client businesses, audiences, industries, competitive environments, and growth priorities

Support day-to-day client communication related to campaign status, performance, and deliverables

Prepare client meeting materials, performance reports, presentations, agendas, and follow-up documentation

Participate actively in client meetings and present assigned campaign updates or performance findings

Respond to routine client and internal questions with accurate information and appropriate context

Communicate risks, delays, or performance concerns proactively

Demonstrate an understanding of how media recommendations support broader marketing and business goals

Maintain professionalism, responsiveness, and accuracy across all client-facing work

Integrated Collaboration

Collaborate with Integrated Media, Client Strategy, creative, analytics, organic, and other agency teams

Coordinate campaign needs, creative requirements, tracking details, deadlines, and deliverables across internal stakeholders

Support integrated planning and execution across paid search, paid social, programmatic, video, streaming, direct media, and other channels

Share relevant campaign performance insights with channel and account team members

Help ensure that messaging, audience strategy, creative, landing-page experience, and measurement are aligned

Participate in internal planning, status, reporting, and performance discussions

Proactively communicate dependencies or issues that could affect campaign timelines or outcomes

Contribute to organized and consistent account workflows

Team Support & Development

Serve as a resource for Coordinators by answering routine questions and sharing established processes and best practices

Support the onboarding and development of junior team members

Review Coordinator work when assigned and provide clear, constructive feedback

Model strong organization, accountability, attention to detail, and communication

Share platform updates, useful resources, and campaign learnings with the broader team

Take ownership of assigned workstreams and follow them through to completion

Ask for feedback and demonstrate continued growth in strategic thinking, communication, and account ownership

Contribute to a collaborative and solutions-oriented team environment

Platforms, Innovation & Industry Learning

Build proficiency across the media platforms, tools, and systems required for assigned accounts

Apply platform features, audience capabilities, and best practices to day-to-day campaign work

Stay informed on industry trends, platform changes, privacy developments, automation, AI, and emerging media opportunities

Test and apply new platform features when appropriate and approved

Participate in agency training, certifications, vendor education, and ongoing professional development

Share relevant platform updates and explain how they may affect current campaigns

Evaluate new capabilities with a focus on client goals, campaign performance, and operational feasibility

Continue developing expertise across multiple media channels while building deeper knowledge in assigned areas

What You Bring

1–3 years of experience in media, marketing, advertising, analytics, or a related field

Hands‑on experience supporting or managing paid media campaigns

Bachelor’s degree in marketing, advertising, communications, business, or a related field, or comparable professional experience

Working knowledge of integrated media planning, campaign activation, optimization, and reporting

Experience working with at least one major paid media platform, with an interest in developing broader cross‑channel expertise

Strong attention to detail and a consistent record of producing accurate work

Ability to independently manage assigned tasks, timelines, and campaign responsibilities

Strong analytical skills and comfort working with campaign data, budgets, and performance metrics

Ability to identify trends and translate data into clear observations and recommendations

Strong written and verbal communication skills

Ability to manage multiple priorities in a fast‑paced, deadline‑driven environment

A proactive, solutions‑oriented approach to problem‑solving

Willingness to take ownership, ask thoughtful questions, and escal­ate concerns appropriately

Ability to provide support and guidance to more junior team members

Strong professional judgment, accountability, and integrity

What Success Looks Like

Assigned campaigns and deliverables are managed accurately, consistently, and with limited oversight

Campaign launches, budget changes, optimizations, and reporting are supported by thorough quality assurance

Performance issues and operational risks are identified and communicated before they become larger problems

Reporting includes clear insights and actionable next steps, not only a summary of metrics

Campaign optimizations are thoughtful, timely, and connected to established goals

Client and internal questions are answered accurately and professionally

Coordinators view you as a reliable resource for processes, platforms, and day‑to‑day campaign questions

Account teams can depend on you to own assigned workstreams and follow through on commitments

You demonstrate continued growth from task execution toward independent account and campaign ownership

Platform knowledge, analytical ability, and strategic thinking continue to expand across integrated media channels

Bonus Qualifications

Agency experience supporting multiple clients or accounts

Experience across more than one media channel, such as paid search, paid social, programmatic, display, video, CTV, streaming audio, or direct media

Familiarity with Google Ads, Microsoft Advertising, Meta, TikTok, LinkedIn, and/or demand‑side platforms

Experience working with Google Analytics, campaign dashboards, attribution tools, or other measurement platforms

Experience with Excel or Google Sheets, including formulas, pivot tables, and data analysis

Familiarity with trafficking, pixels, conversion tracking, campaign tagging, and URL parameters

Experience coordinating with media vendors, publishers, or platform representatives

Relevant media or platform certifications

Exposure to reporting automation, data visualization, or media planning tools

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