Marketing Manager

Outdoor lifestyle apparel, in demand, and scaling brand!! We are seeking a strategic and results-oriented Senior Manager of Marketing to lead the development and execution of integrated marketing initiatives that drive brand awareness, wholesale growth, and customer engagement. This role is ideal for a dynamic marketer with deep experience in apparel, B2B/wholesale channels, and a strong understanding of go-to-market strategies across both digital and traditional platforms.

Key Responsibilities
Strategic Leadership

Develop and execute comprehensive marketing strategies aligned with company growth objectives, with a focus on wholesale and retail partner success

Partner cross-functionally with Sales, Merchandising, and Product teams to align marketing initiatives with seasonal launches and key accounts

Translate brand vision into compelling campaigns that resonate with wholesale buyers and end consumers

Wholesale & B2B Marketing

Create and implement marketing programs that support wholesale accounts, including co-op campaigns, sell-in tools, and retail activation strategies

Collaborate with key retail partners to drive sell-through via customized marketing support

Campaign Management

Lead seasonal campaign planning and execution across digital, social, email, PR, and events

Oversee content development including photography, video, and copy to ensure brand consistency

Manage campaign calendars, budgets, and performance tracking

Digital & Performance Marketing

Drive digital marketing efforts including paid media, email marketing, and social media to support brand and revenue goals

Analyze performance metrics and optimize campaigns for ROI and engagement

Leverage customer and market insights to refine targeting and messaging

Brand & Creative Oversight

Ensure consistent brand positioning across all channels and touchpoints

Partner with internal and external creative teams to produce high-quality, on-brand assets

Maintain and evolve brand guidelines

Manage and mentor marketing team members and external agencies

Oversee agency relationships, budgets, and deliverables

Foster a collaborative, high-performance team environment

Qualifications

Bachelor’s degree in Marketing, Business, or related field

5+ years of marketing experience, preferably in apparel, fashion, or consumer goods

Strong experience in wholesale/B2B marketing and retail partnerships

Proven track record of developing and executing successful integrated marketing campaigns

Deep understanding of digital marketing channels and analytics

Excellent project management, communication, and leadership skills

Ability to thrive in a fast-paced, deadline-driven environment

MUST be comfortable with off site, destination photoshoots outside of traditional office hours.

Preferred Qualifications

Experience working with wholesale apparel brands or showroom environments

Familiarity with trade marketing and industry events (e.g., market weeks, trade shows)

Experience with CRM, marketing automation, and analytics tools

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