Google AdWords Specialist

Position Overview
We are seeking a Google AdWords Specialist with 2-3 years of experience to manage and optimize our PPC campaigns across Google Ads. The ideal candidate will analyze performance metrics, implement effective ad strategies, and drive targeted traffic to enhance conversion rates. Strong analytical skills and a proven track record in maximizing ROI are essential.

This is an onsite position.

Job Title:

Google AdWords Specialist

Responsibilities

Developing and implementing effective Google PPC campaigns to hit goals and ROI, both short-term and long-term.

Managing Google PPC budgets while building and strengthening platform accounts and adjusting bids to optimize the ROI.

Tracking daily, weekly, and monthly KPIs to identify opportunities for improvement in performance and regularly reporting to management.

Continuously learning and experimenting with new ideas to improve the ROI of ads.

Executing and optimizing multiple PPC campaigns simultaneously.

Targeting selected audiences through keyword research.

Staying current with PPC and SEM trends and techniques.

Tracking and managing conversions on Google Ads.

Qualifications

Minimum 3 years' experience as a Google PPC Executive/Manager

Strong analytical skills and dashboard creation

Understanding of digital marketing concepts and SEO

Experience with Google AdWords

Working knowledge of Google Analytics or similar analytical tools

Excellent communication, both verbal and written

Analytically minded and strong in arithmetic

AdWords certification is an advantage but not essential

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