Google Adwords / Analytics Manager

Help make a difference for those living with rare diseases by volunteering with the Rare Genomics Institute (RG). Our non-profit organization is committed to advocating for rare disease patients by connecting them with next-generation sequencing, digital health researchers, cutting-edge medical devices, and knowledge-sharing resources.

We are seeking volunteer services from someone with online advertising experience, specifically with Google Adwords. Someone with a few years of work experience using Adwords would make a significant impact on our organization without committing a substantial amount of time.

Responsibilities:

Manage account compliance parameters periodically

Add keywords related to the content of the site

Add negative keywords to make sure that the traffic is relevant

Create engaging ads

Identify engaging content on the site to use as landing pages

Write requirements for accurate tracking on Google analytics

Configure Google analytics and ensure connection to other platforms such as Adwords and SquareSpace (website)

Pull data and share weekly results: bounce rate, conversions, click through etc.