Marketing Advertising Specialist

About the Role
Orange County Apostille is seeking a results-driven Marketing Advertising Specialist to take full ownership of our marketing and advertising operations. Working on-site at our Irvine office, you will manage and control the entire marketing/advertising function across all of our document services brands. This is a hands‑on role for someone who lives and breathes paid digital advertising and knows how to turn ad spend into measurable business growth.

Key Responsibilities

Own, manage, and control the complete marketing and advertising strategy from planning through execution and reporting

Build, launch, optimize, and scale

Google Ads

campaigns (Search, Performance Max, Display, and Local Services) to drive qualified leads and phone calls

Develop and manage

social media advertising

campaigns across Meta (Facebook/Instagram), TikTok, LinkedIn, and other relevant platforms

Write and test high-converting ad copy, headlines, sitelinks, and creative assets

Manage advertising budgets, bidding strategies, and cost-per-acquisition targets to maximize ROI

Track, analyze, and report on campaign performance using Google Analytics, Google Ads, and platform-native dashboards

Manage keyword research, audience targeting, retargeting, and conversion tracking setup

Oversee organic social media presence, content calendars, and posting across all brand accounts

Coordinate landing page optimization and conversion rate improvements with the web team

Ensure consistent branding, messaging, and NAP accuracy across all directories and platforms

Stay current on advertising trends, platform updates, and competitor activity

Required Qualifications

Proven expert-level experience managing

Google Ads

and

social media advertising

campaigns with a track record of driving leads and sales

Deep knowledge of Google Ads (Search, Performance Max, Display), Meta Ads Manager, and other major ad platforms

Strong command of conversion tracking, pixel/tag setup, Google Analytics, and Google Tag Manager

Demonstrated ability to manage budgets and improve cost-per-lead and return on ad spend

Excellent copywriting skills for ads, landing pages, and social content

Data-driven mindset with strong analytical and reporting skills

Ability to work independently and take full ownership of the marketing function

Must be able to work

on-site full-time

at our Irvine, California office

Preferred Qualifications

Google Ads and/or Meta Blueprint certifications

Experience marketing service-based or local businesses

Familiarity with SEO, email marketing, and marketing automation

Experience with graphic/creative tools (Canva, Adobe Creative Suite)

What We Offer

Full-time, stable position with a growing company

Complete ownership and autonomy over marketing and advertising

On-site collaborative work environment in Irvine, CA

Opportunity to make a direct, measurable impact on business growth

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