Strategic Advertising & Sponsorship Specialist

Job Title: Strategic Advertising & Sponsorship Specialist
Organization: Better Business Bureau of Central New England
Reports To: Senior Director of Marketing & Communications
Position Type: Full-Time, Non-Exempt
Mission BBB’s mission is to be the leader in advancing marketplace trust. We do this by setting standards for ethics, integrity, and performance while fostering a diverse, inclusive, and equitable marketplace. BBB helps consumers identify trustworthy businesses and supports businesses committed to operating with honesty and transparency.
Position Summary The Strategic Advertising & Sponsorship Specialist is responsible for growing BBB’s non‑dues revenue through digital advertising and sponsorship sales. This role works directly with our pool of 2,200+ Accredited Businesses and community partners to develop customized advertising and sponsorship solutions that align with their business goals while leveraging BBB’s trusted brand and consumer audience. Advertising solutions may include web and search ads, TV ads, email marketing banners, billboards, program and event sponsorships, and more.
This position combines consultative sales, digital marketing strategy, account management, and client success. The ideal candidate is proactive, relationship‑driven, tech‑savvy, and motivated by helping businesses grow through ethical and effective marketing opportunities.
Every member of our team supports sales and strategic goals for the BBB of Central New England by being well‑informed, detail‑oriented, and resourceful in our daily tasks. Every member of our team strives to exemplify our values and behaviors as a brand ambassador for the BBB of Central New England. Every member of our team is responsible for utilizing the skills, tools, and data available to provide exceptional customer service to the public and all BBB stakeholders.
Key Responsibilities Develop and execute data‑driven sales strategies to grow our advertising client base
Lead strategic consultative calls with newly Accredited Businesses to understand their goals and challenges
Prepare proposals, sponsorship decks, and advertising recommendations for prospective clients
Design and present customized digital advertising solutions that deliver measurable results
Utilize AI‑powered tools for lead generation and client insights
Manage the full sales cycle, from prospecting to closing and account management
Maintain accurate sales activity, pipeline tracking, and client records within CRM systems
Monitor campaign performance and optimize client results
Collaborate with cross‑functional teams to ensure client success and retention
Support advertiser renewals and identify upsell opportunities
Stay ahead of digital advertising trends and best practices
Build long‑term relationships with advertisers
Attend BBB events and represent BBB at community events appropriately, as requested
Meet or exceed monthly, quarterly, and annual advertising and sponsorship revenue goals.
Maintain a robust pipeline of qualified prospects through outreach, networking, referrals, and relationship‑building activities.
Achieve established client retention and renewal goals through proactive account management and client engagement.
Identify and secure upsell and cross‑sell opportunities that align with client goals and BBB offerings.
Promote advertising and sponsorship opportunities in a manner consistent with BBB's mission, ethical standards, and commitment to marketplace trust.
Consistently maintain accurate forecasting, pipeline reporting, and sales activity records within CRM systems.
Skills & Qualifications 1‑3 years of experience in digital advertising, media sales, or consultative B2B sales
Proven track record of meeting or exceeding sales targets
Strong understanding of digital marketing ecosystems (SEO, SEM, social media advertising, etc.)
Proficiency with CRM systems and sales automation tools
Comfort using AI‑powered tools and emerging technologies to support sales, prospecting, and marketing efforts
Strong analytical skills with the ability to translate data into actionable insights
Outstanding presentation and communication skills
Strong relationship‑building and customer service skills
Self‑motivated with strong organizational and time‑management abilities
Consultative mindset with a focus on long‑term client success
Strategic thinking and problem‑solving abilities
Adaptable to emerging technologies and market changes
Strong ethical standards aligned with BBB values
Bachelor’s degree or equivalent experience preferred
Familiarity with project management software such as Monday.com preferred
This position is based in Worcester, MA, with a primarily in‑office schedule. Occasional remote work opportunities may be available at the discretion of the supervisor.
Our office is open Monday through Thursday, 8:30 a.m. to 4:30 p.m., and Friday, 8:30 a.m. to 4:00 p.m.
Occasional attendance at evening and weekend events, sponsorship activations, networking opportunities, and community engagement activities may be required.
Limited local travel throughout BBB Central New England's service area may be required.
As a non‑exempt employee, all approved hours worked, including qualifying event attendance and compensable travel time, will be paid in accordance with applicable federal and state wage and hour laws and BBB policies.
Base Salary: $23–$25 per hour
Commission: Eligible to participate in BBB Central New England's approved Advertising & Sponsorship Commission Plan. Details regarding eligibility, payout schedules, performance requirements, and commission calculations are outlined in a separate commission plan document.
Bonus : Annual performance bonus eligibility and referral bonus opportunities.
Benefits: Paid holidays, two weeks PTO, health, dental and vision insurance, retirement contributions with company match, and professional development opportunities.
Better Business Bureau of Central New England is an Equal Opportunity Employer. We are committed to creating an inclusive workplace and providing equal employment opportunities to all employees and applicants. Employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic under applicable federal, state, or local law.

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