Strategic Advertising & Sponsorship Specialist

About The Job
Job Title: Strategic Advertising & Sponsorship Specialist

Reports To: Senior Director of Marketing & Communications

Position Type: Full-Time, Non-Exempt

Organization: Better Business Bureau of Central New England

Mission
BBB’s mission is to be the leader in advancing marketplace trust. We do this by setting standards for ethics, integrity, and performance while fostering a diverse, inclusive, and equitable marketplace. BBB helps consumers identify trustworthy businesses and supports businesses committing to honesty and transparency.

Position Summary
The Strategic Advertising & Sponsorship Specialist is responsible for growing BBB’s non‑dues revenue through digital advertising and sponsorship sales. This role works directly with our pool of more than 2,200 Accredited Businesses and community partners to develop customized advertising and sponsorship solutions that align with their business goals while leveraging BBB’s trusted brand and consumer audience. Advertising solutions may include web and search ads, TV ads, email marketing banners, billboards, program and event sponsorships, and more.

This position combines consultative sales, digital marketing strategy, account management, and client success. The ideal candidate is proactive, relationship‑driven, tech‑savvy, and motivated by helping businesses grow through ethical and effective marketing opportunities.

Every member of our team supports sales and strategic goals for the BBB of Central New England by being well‑informed, detail‑oriented, and resourceful in our daily tasks. We strive to exemplify our values and behaviors as a brand ambassador for the BBB of Central New England and to provide exceptional customer service to the public and all BBB stakeholders.

Key Responsibilities

Develop and execute data‑driven sales strategies to grow our advertising client base

Lead strategic consultative calls with newly Accredited Businesses to understand their goals and challenges

Prepare proposals, sponsorship decks, and advertising recommendations for prospective clients

Design and present customized digital advertising solutions that deliver measurable results

Utilize AI‑powered tools for lead generation and client insights

Manage the full sales cycle, from prospecting to closing and account management

Maintain accurate sales activity, pipeline tracking, and client records within CRM systems

Monitor campaign performance and optimize client results

Collaborate with cross‑functional teams to ensure client success and retention

Support advertiser renewals and identify upsell opportunities

Stay ahead of digital advertising trends and best practices

Build long‑term relationships with advertisers

Attend BBB events and represent BBB at community events as requested

Meet or exceed monthly, quarterly, and annual advertising and sponsorship revenue goals

Maintain a robust pipeline of qualified prospects through outreach, networking, referrals, and relationship‑building activities

Achieve established client retention and renewal goals through proactive account management and client engagement

Identify and secure upsell and cross‑sell opportunities that align with client goals and BBB offerings

Promote advertising and sponsorship opportunities in a manner consistent with BBB’s mission, ethical standards, and commitment to marketplace trust

Consistently maintain accurate forecasting, pipeline reporting, and sales activity records within CRM systems

Skills & Qualifications

1‑3 years of experience in digital advertising, media sales, or consultative B2B sales

Proven track record of meeting or exceeding sales targets

Strong understanding of digital marketing ecosystems (SEO, SEM, social media advertising, etc.)

Proficiency with CRM systems and sales automation tools

Comfort using AI‑powered tools and emerging technologies to support sales, prospecting, and marketing efforts

Strong analytical skills with the ability to translate data into actionable insights

Outstanding presentation and communication skills

Strong relationship‑building and customer service skills

Self‑motivated with strong organizational and time‑management abilities

Consultative mindset with a focus on long‑term client success

Strategic thinking and problem‑solving abilitiesAdaptable to emerging technologies and market changes

Strong ethical standards aligned with BBB values

Bachelor’s degree or equivalent experience preferred

Familiarity with project management software such as Monday.com preferred

Work Environment & Schedule

This position is based in Worcester, MA, with a primarily in‑office schedule. Occasional remote work opportunities may be available at the supervisor’s discretion.

Office hours: Monday through Thursday, 8:30 a.m. to 4:30 p.m.; Friday, 8:30 a.m. to 4:00 p.m.

Occasional attendance at evening and weekend events, sponsorship activations, networking opportunities, and community engagement activities may be required.

Limited local travel throughout BBB Central New England’s service area may be required.

As a non‑exempt employee, all approved hours worked, including qualifying event attendance and compensable travel time, will be paid in accordance with applicable federal and state wage and hour laws and BBB policies.

Compensation & Benefits

Base Salary: $23–$25 per hour

Commission: Eligible to participate in BBB Central New England’s approved Advertising & Sponsorship Commission Plan. Details regarding eligibility, payout schedules, performance requirements, and commission calculations are outlined in a separate commission plan document.

Bonus: Annual performance bonus eligibility and referral bonus opportunities.

Benefits: Paid holidays, two weeks PTO, health, dental and vision insurance, retirement contributions with company match, and professional development opportunities.

Equal Employment Opportunity
Better Business Bureau of Central New England is an Equal Opportunity Employer. We are committed to creating an inclusive workplace and providing equal employment opportunities to all employees and applicants. Employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic under applicable federal, state, or local law.

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