Segment Marketing Manager, Vice President

Act as the voice of the customer for our Youth and Family customer segments. Translate customer’s habits, wants and needs into winning positioning, product launches, and test and learn agendas that improve customer experience and hit OKRs.

As the Youth and Family customer segment’s voice, this role will drive roadmap development, product messaging, and retention levers based on business objectives and customer insights. This work ensures customer needs drive decisions and that every interaction is accountable to outcomes that move the business.

Job responsibilities

Own the end-to-end customer journey and set journey-stage KPIs aligned to business OKRs.

Define the segment strategy, target customer definition, jobs to be done, and messaging architecture.

Translate segment insights into product marketing opportunities and influence roadmap prioritization.

Lead go-to-market for new products and features, including positioning, narrative, and launch plans.

Orchestrate channel strategies across owned, paid, and earned; set hypotheses, budgets, and success metrics.

Act as a change agent, driving product and marketing transformation and innovation

Drive a cross-functional team delivering marketing across the customer journey – from awareness and consideration through ongoing engagement and retention.

Partner with Product, Research, Analytics, and Field teams to scope and deliver experience improvements.

Track segment performance and communicate progress to leadership.

Conduct competitive and market analyses to sharpen differentiation and inform positioning.

Manage stakeholder communications and executive updates with concise, data-backed storytelling.

Required qualifications, capabilities and skills

Is an effective storyteller prepared to share the development of strategies and results with team and executive stakeholders

Constantlypushes boundariesof “whatcould be”to driveinnovation

Alwaysfocuses onthe bigpicture, consideringimpacts outsidetheir giveninitiatives

Isa fantasticpartner, trulyfocused onrelationship buildingand leadingthrough strongcollaboration

Ishighly curiousand neversettles forgood enough

Isdata drivenand analytical,while alsobeing abig-picture,strategic thinker

Isfocused onhow marketingdrives quantifiablebusiness results

Isvigorous andthorough intheir managementof details

Lovestesting,learning,andtakingcalculatedrisks

Preferred qualifications, capabilities and skills

7+yearsof marketingexperiencewith expertiseinstrategy roles

Experience telling stories through both verbal and written communication

Excelsatthinkingholisticallyandmanagingmultipleinitiativessimultaneouslywithintightdeadlines

Stronganalytical,problemsolvingandplanningskills

Provenabilitytotakeinitiative,influenceothers, andachieveresults

Skilledandcomfortableatworkinginahighlymatrixedorganization

Comfortablewithcontinuouslychangingpriorities

Excellentwrittenandverbalpresentationskills

HighlyproficientinMicrosoftExcelandPowerPoint

4-year degree in Marketing, Advertising, Communications, Digital/Technology or Business Management

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