We're looking for an SEO Lead to take ownership of our affiliate portfolio and scale it. You'll work with some of the biggest publishers in the world and have a direct impact on revenue.
You'll drive SEO strategy across multiple affiliate sites spanning a wide variety of verticals, lead continuous go‑lives into new markets, and manage a small team of SEO Content Managers. You'll have the autonomy to set direction, prioritize what moves the needle, and act fast when things change – because in SEO, they always do.
What You'll Do
- Lead revenue expansion of existing affiliate sites : Develop and implement long‑term SEO strategies, optimize high‑value pages for rankings and CTR, and own backlink campaigns across multiple affiliate sites.
- Launch new affiliate sites end to end : From keyword clustering, topic mapping, content structure, and coordinating stakeholders to take new sites live from scratch.
- Drive on‑page and off‑page performance : Conduct content audits, improve SERP feature capture, manage link‑building tactics, and work with agencies and publishers to strengthen domain authority.
- Identify and unlock growth opportunities : Research publishers, size new markets, assess domain authority and traffic trends, and weigh expansion options against business growth frameworks.
- Manage and develop a team of SEO Content Managers : Set clear priorities, hold people accountable, coach for growth, and have the hard conversations when needed.
What You've Got
- Substantial on‑page and off‑page experience in SEO, with a track record of driving organic growth at scale.
- Proven experience managing a team and getting the best out of people while keeping standards high.
- Native German and fluent in English (C1+), you can operate confidently with stakeholders in both languages.
- Analytical and structured – you prioritize what matters, communicate clearly, and make decisions under pressure.
- Comfortable working in a fast‑paced, flat, startup‑style environment.
- Experience in iGaming or other affiliate marketing industries is a plus.