Vice President, Brand Strategy

VP, Brand Strategy

Saatchi & Saatchi Health is looking for a VP, Brand Strategy to join our team in New York. As a VP, Brand Strategy, you will lead the development of brand and communications strategies that drive meaningful engagement across audiences and channels. You will partner closely with cross-functional agency teams and clients to uncover insights, define positioning, and shape integrated campaign platforms that deliver against business goals. This role requires a strong strategic voice, the ability to synthesize complex information into clear direction, and a deep understanding of how brands connect with consumers and healthcare professionals in today's landscape. You will play a key role in guiding creative development, shaping brand narratives, and elevating the strategic product across accounts.
Key Responsibilities:
Lead development of brand strategy, positioning, and integrated communications plans across key accounts
Translate business objectives, market dynamics, and audience insights into actionable strategic frameworks and creative briefs
Partner with creative, account, and analytics teams to develop cohesive, insight-driven campaigns across channels
Drive thought leadership around brand building, behavior change, and engagement across consumer and HCP audiences
Present strategic recommendations to senior clients with confidence and clarity
Mentor and guide junior strategists while contributing to a strong strategic culture within the agency
Collaborate across agency partners and disciplines to deliver best-in-class integrated work
Key Competencies:
Strong experience in brand strategy within an agency or consulting environment, ideally within healthcare or wellness
Deep understanding of brand positioning, audience insight development, and integrated marketing
Ability to connect data, cultural trends, and customer insights into compelling strategic narratives
Experience leading cross-channel campaigns (digital, social, media, content, etc.)
Excellent communication and storytelling skills
Collaborative mindset with the ability to influence senior stakeholders
Background / Experience:
10+ years of experience in brand strategy, marketing strategy, or related discipline
Experience working on pharmaceutical, healthcare, or wellness brands strongly preferred
Proven ability to lead strategy on complex, multi-stakeholder accounts
Compensation Range: USD $129,485.00 - USD $207,324.00/Annually.