Audience Growth Lead

ABOUT US
International Business Times (ibtimes.com) is a global digital media company covering business, finance, technology and world affairs. We provide high-impact news coverage through a traditional Western values perspective. We are currently in an active growth phase and seeking a sharp, data-driven growth leader to scale our reach and influence.

THE ROLE
We're looking for a strategic Audience Growth Lead to serve as the primary architect of our audience expansion. You'll work at the intersection of data analytics and platform distribution — SEO, newsletter growth, and social — to ensure IBT reaches and retains readers across every channel. You'll work closely with the Editorial team to translate audience insight into action.

KEY RESPONSIBILITIES

Audience Growth & Retention:

Develop and implement comprehensive strategies to drive consistent month-over-month growth in unique visitors and loyal readers.

Data & Analytics Ownership:

Utilize analytics and business intelligence tools (GA4, Chartbeat, Exploding Topics, etc.) to identify high-performing content trends and guide the editorial team on traffic opportunities.

Multi-Platform Distribution:

Drive SEO strategy, algorithmic discovery (Google News/Discover), and social media distribution to build a diversified, resilient traffic mix.

AI-Enabled Growth Tooling:

Leverage automated and AI tools to optimize distribution and audience insight workflows.

Newsletter Ownership:

Own the newsletter products end-to-end — content, voice, and subscriber growth/distribution strategy.

Cross-Functional Collaboration:

Work closely with the Editorial team to ensure editorial priorities and growth strategy are aligned to maximize reach and increase retention.

REQUIREMENTS

Growth Track Record:

Proven experience (3+ years preferred) in a digital news environment with a demonstrable history of growing audience.

Strategic Mindset:

Deep understanding of the modern digital ecosystem, including AI, SEO, algorithmic discovery (Google News/Discover), and social distribution.

Data Fluency:

Expert-level mastery of web analytics platforms (GA4, Chartbeat, or similar) with the ability to translate data into actionable editorial suggestions.

Collaboration:

Strong communication skills and the ability to work hand-in-hand with journalists and editors who may not be data experts.

Tech Savvy:

Fluency with automated and AI tools to drive efficiency and audience insights.

NICE TO HAVE

Vertical Context:

Familiarity with the unique audience behaviors associated with business, finance, and technology news.

Global Scale:

Experience scaling traffic for multi-site properties or international digital publications.

WHAT WE OFFER

Strategic Impact:

The opportunity to help build the audience growth and retention of a global media brand.

Dynamic Culture:

A collaborative, mission-driven environment in an active scaling phase.

COMPENSATION
$8,000 USD per month ($96,000 USD per year) + Benefits.

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