Marketing Manager

Stanley Martin Homes is one of the largest 25 homebuilders in the United States, consistently among the fastest growing builders and dedicated to delivering exceptional homebuyer experiences. We foster a culture where every team member is valued and supported, and our mission is to design and build homes people love at a price they can afford.

Stanley Martin Homes has been building homes since 1966, headquartered in Reston, VA, and operates in 14 metropolitan areas across seven states including Florida, Georgia, Maryland, North Carolina, South Carolina, Virginia, and West Virginia. In 2021, we were named National Builder of the Year by Builder Magazine.

A Day in the Life
As a Marketing Manager, you will partner with divisional sales leaders to align on marketing plans that support neighborhood launches and drive qualified traffic. Your day blends strategic planning with hands‑on execution—managing initiatives from digital assets and brochures to signage and on‑site sales office support. You’ll write or review creative briefs, coordinate with the Brand and Creative team, and ensure delivery of assets such as photography, video, and printed collateral while maintaining brand consistency, deadlines, and KPIs. Regular meetings with sales and marketing leadership allow you to report on funnel performance, share insights, and adjust tactics as needed. You’ll collaborate with internal departments (Creative, Digital & Marketing Technology, Sales Operations) and external partners (asset, signage, and media vendors) to bring your strategies to life. Budget management is also part of your role—you’ll track and reconcile expenses within divisional budgets. When the unexpected arises, you respond quickly with a positive, solutions‑oriented mindset, supporting neighborhood openings from preparation to closure.

Technical Tools Used Daily

Salesforce

Pardot

Monday.com

ImageKit

Adobe Acrobat

Adobe Photoshop

Microsoft Office Suite

SharePoint

What We’re Looking For
We seek a strategic, detail‑oriented, and collaborative Marketing Manager with 5–7+ years of experience to lead and execute integrated marketing initiatives that drive brand awareness and sales growth. The ideal candidate is a proactive problem‑solver, strong communicator, and efficient project manager who can partner effectively with cross‑functional teams and deliver results in a fast‑paced environment while demonstrating professionalism, adaptability, and ownership.

Must Haves

Bachelor’s Degree required

5–7+ years of Marketing/Advertising experience with a background in brand marketing, digital marketing, communications, and direct marketing

Experience managing multiple projects simultaneously, performing under pressure, and paying close attention to detail while staying focused on the big picture

Outstanding creative judgment and familiarity developing advertising creative across all media forms

Ability to think both creatively and strategically

Benefits

Competitive health care options with Aetna, MetLife, and EyeMed; employer‑paid short‑term and long‑term disability, basic life, and AD&D insurance

401(k) plan with up to $5,000 employer match and a Health Savings Account (HSA)

Paid parental leave (3 weeks) and Flexible Spending Account (FSA) for dependent care

12 weeks of paid maternity leave through our Short‑Term Disability Plan

Well‑rounded wellness benefits, including mental health resources and support services via Employee Assistance Program

Tuition and certification reimbursement for continuing education

15 days of vacation (increasing with tenure) and 6 days of paid sick leave

Identity theft and travel mishap coverage at no cost

Discounts on Stanley Martin homes and partner services such as mortgage, title, and Verizon cell phone services

Advanced pay option through Dayforce Wallet

Giving Back Program: up to $250 match, 8 hours of leave, and more to support local charities

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