Marketing Content Specialist

About Wine.com
Wine.com is the nation’s leading online wine retailer, connecting millions of customers with the world’s finest wines. We’re a data‑driven, fast‑moving team that takes performance marketing seriously — and we’re building the team to match our ambitions.

About The Role
We’re looking for a Marketing Content Manager to join our in‑house marketing team. This role will create and champion engaging wine content that makes wine more approachable, discoverable, and exciting for every type of customer—from serious collectors and passionate enthusiasts to everyday wine drinkers. You’ll develop creative content strategies that inspire exploration of new wines, regions, producers, and experiences while ensuring content is accurate, authentic, and coordinated across Wine.com’s website, social, and video channels.

A Day in the Life

Identify content opportunities, themes, and featured wines in order to build audience‑specific content strategies for collectors, enthusiasts, and everyday wine drinkers

Oversee content quality, consistency, and brand alignment including coordination with designers, contractors, suppliers, and internal stakeholders

Manage social media and digital video content planning and execution

Coordinate production of producer profiles, region guides, educational resources, and landing pages for the website and app

Ensure accuracy and credibility of wine information across all content channels in order to ensure branded content serves the interests of both novice and experienced wine enthusiasts

Own the optimization of Wine.com’s digital content strategy, utilizing engagement, traffic, and content performance metrics to optimize our digital brand footprint

What Sets You Apart

Deep wine knowledge and an ability to communicate effectively with both novices and wine experts

Creativity and off‑the‑wall thinking; an ability to both understand trends as well as create new ones

Professional photography and videography experience

Intense attention to detail and project management skills

Eager to expand and adapt new skills to push our marketing forward

Wine.com Content Manager – Role Overview
Role Summary

Create and champion engaging wine content that makes wine more approachable, discoverable, and exciting for every type of customer—from serious collectors and passionate enthusiasts to everyday wine drinkers. Develop creative content strategies that inspire exploration of new wines, regions, producers, and experiences while ensuring content is accurate, authentic, and coordinated across Wine.com’s website, social, and video channels. Help shape a connected content ecosystem that drives engagement, traffic, sales, and customer loyalty.

Content Strategy & Campaign Development

Develop content strategies and campaign recommendations for leadership review

Build content calendars and campaign plans across channels

Identify content opportunities, themes, and featured wines

Create audience‑specific content strategies for collectors, enthusiasts, and everyday wine drinkers

Ensure content and campaigns work together across channels to drive engagement, traffic, and sales

Recommend new content formats, storytelling approaches, and creative concepts

Content Production & Creative Management

Manage content production workflows from planning through publication

Coordinate with designers, contractors, suppliers, and internal stakeholders

Oversee content quality, consistency, and brand alignment

Maintain content schedules and publishing timelines

Support execution of integrated marketing campaigns across channels

Social Media & Video Content

Manage social media content planning and execution

Oversee content quality and consistency across social channels

Support development and execution of YouTube content strategy and programming

Coordinate winemaker interviews, educational videos, and other original content

Organize supplier seminars, livestreams, and virtual tasting experiences

Ensure content follows platform best practices and performance trends

Editorial & Website Content

Manage creation of website editorial, educational, and promotional content

Coordinate production of producer profiles, region guides, educational resources, and landing pages

Lead content planning and development for 'On the Road with Wine.com'

Develop content briefs and storytelling frameworks for contributors

Help transform buyer insights and supplier stories into engaging customer content

Wine Expertise & Content Quality

Ensure accuracy and credibility of wine information across all content channels

Review content for factual accuracy, wine knowledge, and educational value

Maintain a balanced mix of content across regions, countries, producers, varietals, styles, and price points

Identify opportunities to introduce customers to new wines, regions, and producers

Ensure content serves the interests of both novice and experienced wine enthusiasts

AI‑Assisted Content Operations

Leverage AI tools to support content research, planning, creation, and optimization

Use AI to identify content opportunities, themes, featured wines, and audience insights

Review AI‑generated content for wine accuracy, quality, and brand standards

Identify opportunities to improve content workflows and efficiency through AI

Assist in testing and optimizing AI‑driven content processes

Reporting & Performance Analysis

Track content production and campaign performance across channels

Maintain dashboards, reports, and content tracking systems

Analyze engagement, traffic, and content performance metrics

Present findings and recommendations to management

Recommend content optimizations based on performance data

Compensation Range
Base salary: $65,000 – $85,000 annually, based on experience.

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