Marketing Manager

About Raide
Raide exists to elevate human-powered movement in the mountains. We design and build the highest-performing and most functional equipment and apparel for ski touring and running.

Colorado
Posted 2026.03.16

Role Overview
The Brand Marketing Manager will partner closely with the Head of Brand Marketing to bring Raide’s brand strategy to life across all consumer touchpoints. This role is equal parts creative execution, campaign management, and operational excellence. You will own the day-to-day execution of marketing initiatives across social, email, partnerships, product launches, and events, ensuring every campaign is cohesive, high-quality, and on time. If the Head of Brand Marketing sets the direction, you make it happen.

Campaign Execution & Launch Support

Execution of seasonal product launch GTM

Build marketing calendars and timelines

Coordinate creative assets across email, social, web, and paid

Ensure campaign messaging is consistent across channels

Track performance and pull learnings forward

Support execution of brand partnerships and collaborations

Social Media Management

Execute the weekly social calendar

Draft captions and short‑form copy

Coordinate content shoots and athlete content submissions

Manage graphic design needs

Track engagement and growth metrics

Website

Ensure the website information is up to date

Build out the site for product launches

Monitor site performance and identify areas of improvement

Email Marketing

Build and deploy campaigns in Klaviyo

Write email copy aligned with brand voice

Coordinate design assets and support lifecycle and automation flows

Analyze campaign performance

Athlete & Partnership Support

Support communication with athlete team

Track deliverables and campaign integration

Coordinate athlete content for launches

Events

Support planning and execution of Raide events

Coordinate logistics and marketing promotion

Capture and distribute post‑event content

Brand Stewardship

Maintain a high bar for quality across all outputs

Ensure messaging is cohesive and on‑brand

Uphold Raide’s visual and tonal standards

Who You Are

3-5 years of experience at a consumer brand

Experience executing product launches

Experience managing social and email marketing

Experience working with athletes, influencers, or partnerships

Comfortable working in a fast‑paced, lean environment

Strong copywriting across social and email

Strong visual taste

Comfortable editing content (photo/video)

Experience in Shopify, Klaviyo, GA4

Organized and timeline‑driven

Analytical and performance‑aware

Comfortable leveraging AI tools for efficient creative production

Willing and able to travel ~1× month for events and campaigns

Deep understanding of mountain and endurance culture

This role includes participating in campaign shooting in real‑world mountain environments which may require skiing and running.

What We Offer

Competitive salary ($60k–$85k depending on experience)

Performance bonuses

Equity

Free gear

Flexible working hours

Unlimited vacation

Health and dental insurance

Equal Opportunity Employer
We are an Equal Opportunity Employer and are committed to building a diverse, inclusive workplace where everyone can thrive. We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by applicable law. We are committed to providing reasonable accommodations for qualified individuals with disabilities throughout the application and hiring process.

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