Marketing Manager

Marketing Manager
Summit, NJ Hybrid

Full Time

Client is one of the world’s most recognized dermatologist-recommended skincare brands, rooted in science, efficacy, and accessible skin health.

As the Senior Manager, Client you are responsible for leading the global strategy for Neutrogena Acne platforms , including the 3-5 year innovation pipeline and communication campaigns.

This is a highly visible role within the Global Client reporting into the Global Director for Acne & Body. You will be directing complex customer and competitor analyses, preparing forecasts and recommendations, driving market-focused culture, establishing key relationships with agencies and suppliers, and evaluating marketing tactics from complex market research.

You will also lead the development of budgets for new product development and new product or service rollouts, and ensure large-scale product launches.

Key Responsibilities

Lead and execute innovative marketing strategies for the Neutrogena Acneline of products in alignment with the company's overall goals and objectives. This includes white space identification, developing a 3-5 year pipeline and social-first communication campaign

Lead innovation strategy from insight through commercialization, partnering with cross-functional teams to advance claims, regulatory, legal, supply, packaging, product development, and market readiness workstream

Identify and analyze market trends and consumer/derm insights to inform marketing strategies and tactic

Create and steward end-to-end campaign and content strategy across social, product detail pages, digital commerce, and broader consumer touchpoint

Partner with creative, media, influencer, and agency teams to develop compelling global briefs and creative platforms that resonate with acne consumers across market

Stay up-to-date with industry developments and best practices to continuously improve marketing effort

Ensure compliance with all legal and regulatory requirement

Lead global VIP influencer strategy and briefing, while enabling local markets to activate lower-tier influencer programs with consistency and impact

Lead cross-functional teams to conduct customer and competitor analyses, market research, and sales forecasting

Drive strategic alignment with the US, EMEA, Canada, and other priority global markets to ensure innovation and content can scale across region

Present innovation ideas, strategic updates, and business recommendations in senior leadership forums and governance meeting

Provide commercial input into commercial development teams in partnership with R&D

Drive the development of market-focused culture through the creation of global and regional launch and marketing plan

Establish and manage key relationships with agencies and suppliers for product concept designs and mockup

Evaluate and derive marketing tactics from complex market access research

Ensure successful large-scale product launch

What We Are Looking For
Required Qualifications

Bachelor's degree in marketing, business administration, or a related field

8+ years of experience in marketing, with a focus on skincare and beauty

Deep skincare experience is required, ideally with acne, facial skincare, dermatology-inspired beauty, or adjacent face-category experience

Demonstrated experience building innovation pipelines and translating insights into commercially viable products, claims, campaigns, and market activation plans

Strong content, creative strategy, and agency management experience, with a sharp eye for beauty, consumer storytelling, digital engagement, and brand-building execution

Strong analytical and problem-solving skills to understand consumer behavior, category dynamics, cultural trends, and the evolving beauty and skincare landscape

Experience in innovation and communications campaign development

Excellent communication and collaboration abilities with proven ability to influence and align cross-functional stakeholders in a highly matrixed global organization

Ability to conduct and analyze customer and competitor research

Experience in budget development for new product development and rollouts

Comfort operating with ambiguity, complexity, and pace while maintaining strong ownership, organization, and follow-through

Resilience, sound judgment, and the ability to navigate pushback across legal, regulatory, claims, and regional market considerations

Experience leading direct reports or developing talent through coaching, feedback, and stretch opportunities

Preferred Qualifications

Proven track record of developing and executing successful marketing campaigns

Excellent communication and interpersonal skills

Knowledge of the beauty and personal care industry is a must

Knowledge of branding, positioning, and pricing strategies

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