Remote PPC SEM Specialist

Detail-oriented and analytical, the Remote PPC / SEM Specialist will manage paid search campaigns, including Google Ads, Bing Ads, and Facebook Ads, while conducting keyword research, optimizing campaigns, and analyzing performance metrics in a fully remote, full-time capacity.
Key responsibilities

Conduct keyword research, write ad copy, and structure campaigns and ad groups
Create, analyze, and optimize Google Ads and Bing Ads campaigns to drive targeted traffic and ensure a strong ROI
Monitor campaign performance and provide recommendations for improvement based on data analysis

Required qualifications

Minimum of 6 months of experience managing SEM or PPC campaigns
Experience with Google Ads Editor and Bing Ads Editor
Familiarity with Google Keyword Planner or other keyword research tools
Ability to work with large Google Ads data sets in Excel, including VLOOKUP and VBA
Availability to work 40 hours per week, Monday through Friday, 9:00 a.m. to 6:00 p.m. Pacific Time