Lynch Regenerative Medicine is seeking a strategic and execution-focused Senior Product Manager, to lead marketing efforts for our flagship brands ariessence ® REGRANEX® and GEM 21S®. This role is responsible for developing and executing integrated marketing strategies that drive brand growth across healthcare professional (HCP) and consumer audiences.
DUTIES AND RESPONSIBILITIES
- Develop and execute comprehensive brand strategies for ariessence, REGRANEX, and GEM 21S distribution aligned with business objectives
- Lead annual brand planning, forecasting inputs, and lifecycle management initiatives
- Drive positioning, messaging, and value proposition development for HCP and patient audiences
- Analyze performance data and market trends to optimize marketing effectiveness
- Oversee creation and deployment of omnichannel marketing campaigns (digital, print, field enablement)
- Manage development of HCP and consumer-facing promotional materials, including websites, social media, and patient education resources
- Ensure all materials are compliant with regulatory, legal, and medical guidelines
- Lead digital engagement strategy, including website optimization, paid media, and social media initiatives
- Partner with agencies to deliver targeted and measurable campaigns
- Manage external agencies and vendors (creative, media, digital) to ensure high-quality, on-time delivery
- Collaborate cross-functionally with Medical Affairs, Regulatory, Sales, Market Access, and Operations
- Support sales team through development of tools, training materials, and field insights
- Conduct market research to understand customer needs, competitive dynamics, and emerging trends
- Build strong relationships with key opinion leaders (KOLs) and healthcare providers
- Translate insights into actionable marketing strategies
SKILLS & QUALIFICATIONS
- Strategic thinking with strong execution skills
- Excellent communication and presentation skills
- Ability to manage multiple priorities in a fast-paced environment
- High level of ownership and accountabilityCollaborative leadership style
REQUIREMENTS
- Bachelor’s degree required; MBA or advanced degree preferred
- Minimum 3+ years of product management experience in prescription pharmaceuticals
- Experience in wound care, regenerative medicine, or related therapeutic area strongly preferred
- Proven track record of managing brand initiatives and delivering measurable results
- Strong understanding of FDA promotional requirements and regulatory environment
- Experience managing agencies and cross-functional stakeholders
- Excellent cross-functional collaboration and stakeholder management abilities
- Bachelor’s degree in Marketing, Communications, or related field; advanced degree