Senior Product Marketing Manager

Lynch Regenerative Medicine is seeking a strategic and execution-focused Senior Product Manager, to lead marketing efforts for our flagship brands ariessence ® REGRANEX® and GEM 21S®. This role is responsible for developing and executing integrated marketing strategies that drive brand growth across healthcare professional (HCP) and consumer audiences.

DUTIES AND RESPONSIBILITIES

Develop and execute comprehensive brand strategies for ariessence, REGRANEX, and GEM 21S distribution aligned with business objectives

Lead annual brand planning, forecasting inputs, and lifecycle management initiatives

Drive positioning, messaging, and value proposition development for HCP and patient audiences

Analyze performance data and market trends to optimize marketing effectiveness

Oversee creation and deployment of omnichannel marketing campaigns (digital, print, field enablement)

Manage development of HCP and consumer-facing promotional materials, including websites, social media, and patient education resources

Ensure all materials are compliant with regulatory, legal, and medical guidelines

Lead digital engagement strategy, including website optimization, paid media, and social media initiatives

Partner with agencies to deliver targeted and measurable campaigns

Manage external agencies and vendors (creative, media, digital) to ensure high-quality, on-time delivery

Collaborate cross-functionally with Medical Affairs, Regulatory, Sales, Market Access, and Operations

Support sales team through development of tools, training materials, and field insights

Conduct market research to understand customer needs, competitive dynamics, and emerging trends

Build strong relationships with key opinion leaders (KOLs) and healthcare providers

Translate insights into actionable marketing strategies

SKILLS & QUALIFICATIONS

Strategic thinking with strong execution skills

Excellent communication and presentation skills

Ability to manage multiple priorities in a fast-paced environment

High level of ownership and accountabilityCollaborative leadership style

REQUIREMENTS

Bachelor’s degree required; MBA or advanced degree preferred

Minimum 3+ years of product management experience in prescription pharmaceuticals

Experience in wound care, regenerative medicine, or related therapeutic area strongly preferred

Proven track record of managing brand initiatives and delivering measurable results

Strong understanding of FDA promotional requirements and regulatory environment

Experience managing agencies and cross-functional stakeholders

Excellent cross-functional collaboration and stakeholder management abilities

Bachelor’s degree in Marketing, Communications, or related field; advanced degree

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