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Director, National Video Investment

Digitas North America · New York, NY, USA ·

Job type:
Full Time

Job Title

Zenith is one of Publicis Groupe's largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry. Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural and future-proofed data capabilities.
Job Description

Primary responsibilities including negotiating and maintaining national video buys across broadcast, cable and unwired TV, as well as VOD and OLV. Assist with various projects and help train junior staff. Develop PoVs on partners and branded content. This role reports into the Vice President of National Video Activation.
Responsibilities:
Oversee, train and mentor Associate Directors, Supervisors, Negotiators and Associates
Mentor media trainees within the group
Negotiate and purchase National Video scatter/upfront activity
Maintain current knowledge of marketplace conditions through network meetings and trade publications
Project delivery for inventory against relevant target demographics
Steward media schedules adhering to each client's buying guidelines
Help oversee timeline and execution of added value opportunities
Maintain confirmation of purchase, schedules, budgets, and reconciliation of network billing
Monitor performance of buys using current rating information
Secure makegoods and/or audience deficiency units for underdelivery
Contribute to post-analysis reports
Meet all due dates for buys, post analyses, and assigned projects; help team set up project deadlines to achieve all timelines
Communicate regularly with salespeople and negotiate to maintain or improve the integrity of the buys as they are stewarded
Advise supervisors of marketplace conditions, special opportunities, and potential schedule interruptions
Assist in development of cost per points, competitive checks and group projects
Qualifications

B.A. or B.S. in Marketing, Advertising or related field
Agency experience highly preferred
8+ years of experience working in a national media investment buying environment
Experience negotiating TV dayparts and online video
Strong negotiating and presenting skills
Excellent communication, organizational and analytical skills
Detail-oriented, able to multi-task and work well under tight deadlines in a fast-paced environment
Proficiency in MS Word, Excel and PowerPoint
Experience with Media Ocean software (DDS, MBOX) preferred
Additional Information

Our Publicis Groupe motto "Viva La Diffrence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines. Veterans Encouraged to Apply.
Compensation Range: USD $121,315.00 - USD $160,000.00/Annually.