Overview
Primary responsibilities include negotiating and maintaining national video buys across broadcast, cable and unwired TV, as well as VOD and OLV. Assist with various projects and help train junior staff. Develop PoVs on partners and branded content. This role reports into the Vice President of National Video Activation.
Responsibilities
Oversee, train and mentor Associate Directors, Supervisors, Negotiators and Associates
Mentor media trainees within the group
Negotiate and purchase National Video scatter/upfront activity
Maintain current knowledge of marketplace conditions through network meetings and trade publications
Project delivery for inventory against relevant target demographics
Steward media schedules adhering to each client’s buying guidelines
Help oversee timeline and execution of added value opportunities
Maintain confirmation of purchase, schedules, budgets, and reconciliation of network billing
Monitor performance of buys using current rating information. Secure makegoods and/or audience deficiency units for underdelivery
Contribute to post-analysis reports
Meet all due dates for buys, post analyses, and assigned projects; help team set up project deadlines to achieve all timelines
Communicate regularly with salespeople and negotiate to maintain or improve the integrity of the buys as they are stewarded
Advise supervisors of marketplace conditions, special opportunities, and potential schedule interruptions
Assist in development of cost per points, competitive checks and group projects
Qualifications
B.A. or B.S. in Marketing, Advertising or related field
Agency experience highly preferred
8+ years of experience working in a national media investment buying environment
Experience negotiating TV dayparts and online video
Strong negotiating and presenting skills
Excellent communication, organizational and analytical skills
Detail-oriented, able to multi-task and work well under tight deadlines in a fast-paced environment
Proficiency in MS Word, Excel and PowerPoint. Experience with Media Ocean software (DDS, MBOX) preferred
Benefits
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable everyone to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
Compensation
USD $121,315.00 - $160,000.00 per annum.
All your information will be kept confidential according to EEO guidelines.
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Director, National Video Investment
Publicis Groupe ANZ · New York, NY, USA ·
- Pay:
- $121,315-$160,000/yr
- Job type:
- Full Time