Connected TV (Paid) Marketing Manager

We are hiring a Manager of Connected TV (Paid) Marketing to join a top entertainment company in NYC. This freelance position is set to run until April 2027 and will be fully onsite in their NYC office.

Pay Rate: $54/HR
Responsibilities:

Plan and oversee paid marketing campaigns with direct OTT partners from ideation to media planning and execution to post-campaign recap and analysis
Work with the key central marketing teams to identify new marketing tactics to drive engagement, sign-ups, viewership, and first to market opportunities
Analyze data provided by OTT device partners and provide recommendations and insights, acting as in-house expert on assigned partners
Partner across International Streaming Media Strategy, Program Marketing, Analytics and Organic Marketing teams to align marketing beats, optimize targeting, identify successful tactics, and communicate learnings across teams
Work with Director of Connected TV (Paid) Marketing to ensure efficiency across all campaigns, optimizing lines and reallocating spend as applicable to meet goals
Help develop creative briefs to guide the marketing creative process and support alignment of internal marketing teams on goals and strategies for content campaigns
Required Qualifications:

Bachelor's Degree
4+ years experience in streaming with an extensive background of planning and developing, deploying, and analyzing campaigns
Experience working with CTV (Samsung/Tizen, LG, Vizio, Hisense, etc) and OTT (Amazon Fire TV, Roku) partners
Track-record of planning and leading media campaigns and clearly presenting progress and results
Understanding of media Key Performance Indicators and how they relate to lifetime consumer metrics
Ability to derive significant insights from media campaigns and articulate findings
Previous hands-on experience with digital marketing campaign set up and optimization
Experience using data and KPI metrics to monitor and measure performance, measure efficiency, and plan ongoing improvements to media campaigns
Strong understanding of standard reporting suites (Adobe or Google Analytics) and Excel is a requirement
Excellent communication skills and ability to foster strong relationships cross-functionally
A data-driven approach to projects, with experience analyzing and reviewing results
Excellent oral and written communications skills in English, additional languages a plus
Additional Qualifications:

Strong interest in entertainment and media, streaming content
Experience in digital subscription services and/or digital retail, e-commerce
Capacity to work in a fast-paced and constantly changing environment
Media agency experience a plus

If you meet the required qualifications and are interested in this role, please apply today.

The Solomon Page Distinction

Solomon Page offers a comprehensive benefit program for hourly employees. We pride ourselves on offering medical, dental, 401(k), direct deposit and commuter benefits to our employees, including freelancers - which sets us apart in the industries we serve.

About Solomon Page

Founded in 1990, Solomon Page is a specialty niche provider of staffing and executive search solutions across a wide array of functions and industries. The success of Solomon Page reflects an organic growth strategy supported by a highly entrepreneurial culture. Acting as a strategic partner to our clients and candidates, we focus on providing customized solutions and building long-term relationships based on trust, respect, and the consistent delivery of excellent results. For more information and additional opportunities, visit: solomonpage.com and connect with us on Facebook , and LinkedIn .

Opportunity Awaits.

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