Connected TV (Paid) Marketing Manager

We are hiring a Manager of Connected TV (Paid) Marketing to join a top entertainment company in NYC. This freelance position is set to run until April 2027 and will be fully onsite in their NYC office. Pay Rate: $54/HR

Responsibilities

Plan and oversee paid marketing campaigns with direct OTT partners from ideation to media planning and execution to post‑campaign recap and analysis

Work with the key central marketing teams to identify new marketing tactics to drive engagement, sign‑ups, viewership, and first‑to‑market opportunities

Analyze data provided by OTT device partners and provide recommendations and insights, acting as in‑house expert on assigned partners

Partner across International Streaming Media Strategy, Program Marketing, Analytics and Organic Marketing teams to align marketing beats, optimize targeting, identify successful tactics, and communicate learnings across teams

Work with Director of Connected TV (Paid) Marketing to ensure efficiency across all campaigns, optimizing lines and reallocating spend as applicable to meet goals

Help develop creative briefs to guide the marketing creative process and support alignment of internal marketing teams on goals and strategies for content campaigns

Required Qualifications

Bachelor’s Degree

4+ years experience in streaming with an extensive background of planning and developing, deploying, and analyzing campaigns

Experience working with CTV (Samsung/Tizen, LG, Vizio, Hisense, etc) and OTT (Amazon Fire TV, Roku) partners

Track record of planning and leading media campaigns and clearly presenting progress and results

Understanding of media Key Performance Indicators and how they relate to lifetime consumer metrics

Ability to derive significant insights from media campaigns and articulate findings

Previous hands‑on experience with digital marketing campaign set up and optimization

Experience using data and KPI metrics to monitor and measure performance, measure efficiency, and plan ongoing improvements to media campaigns

Strong understanding of standard reporting suites (Adobe or Google Analytics) and Excel is a requirement

Excellent communication skills and ability to foster strong relationships cross‑functionally

A data‑driven approach to projects, with experience analyzing and reviewing results

Excellent oral and written communications skills in English; additional languages a plus

Additional Qualifications

Strong interest in entertainment and media, streaming content

Experience in digital subscription services and/or digital retail, e‑commerce

Capacity to work in a fast‑paced and constantly changing environment

Media agency experience a plus

Benefits
Solomon Page offers a comprehensive benefit program for hourly employees, including medical, dental, 401(k), direct deposit and commuter benefits to our employees, including freelancers.

If you meet the required qualifications and are interested in this role, please apply today.

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