Product Manager (m/w/d)

Manage the lifecycle of a product/service or a group of products/services. This involves managing products/services from ideation to launch, and through to retirement. Manages the product/service strategy, conducting market research, identifying user needs, and creating a roadmap for the products/services. Leads and works with cross-functional teams to develop and launch the products/services, and then monitor their performance.
Role Summary:

As our new

Product Manager (m/w/d),

you are responsible for the end-to-end lifecycle management of assigned vehicle lines, ensuring competitive market positioning, strong commercial performance, and alignment with customer needs. Reporting directly to our Head of Carlines, you will be working closely with European markets, Global HQ, and manufacturing partners. You drive product, pricing, and specification strategies across the entire vehicle lifecycle.
We want you to:

Manage the complete lifecycle of assigned vehicle lines, from launch preparation through lifecycle enhancements to run‑out strategies
Develop and execute lifecycle initiatives including model year updates, facelifts, special editions, and product enhancements
Define and implement pricing strategies that balance market competitiveness, profitability, and brand positioning
Develop and steer pan-European trim, specification, and option strategies in collaboration with markets and manufacturing partners
Monitor competitor activities, market trends, and customer preferences to identify risks, opportunities, and strategic actions
Lead product enhancement planning processes covering powertrains, features, technology, and design updates
Define portfolio positioning and the strategic role of each model within the European product portfolio
Coordinate pan-European launch activities across Product, Marketing, Sales, PR, and market organizations
Ensure consistency between product positioning, pricing strategy, brand communication, and launch execution
Collaborate closely with European subsidiaries, distributors, Global HQ, and factories to achieve sales and profitability targets
Provide management with strategic recommendations based on market intelligence, performance analysis, and competitive benchmarking
About you:

University degree in Business Administration, Marketing, Engineering, or a related field
7–10 years of experience within the automotive industry, ideally in Product Planning, Pricing, Product Management, or Strategic Planning
Deep understanding of the European automotive market and industry dynamics
Strong expertise in automotive pricing, revenue management, and portfolio strategy
Experience managing vehicle lifecycles, product launches, and specification planning
Strong analytical capabilities with the ability to translate market data into actionable business recommendations
Experience working with automotive market intelligence and benchmarking tools such as JATO
Advanced Excel and PowerPoint skills
Excellent stakeholder management skills with experience coordinating international and cross-functional teams
Resilient, proactive, and comfortable operating in a fast-paced, performance-driven environment
Strong communication skills combined with a creative and commercially minded approach
Fluent in English; additional European languages are an advantage
Rewards and Benefits

A competitive salary and benefits package
Flexible working hours and a hybrid working policy
Continued learning and professional development
Car sharing and lease mobility program
Complimentary daily lunch at our canteen and subsidized breakfast options
Complimentary fitness facility and the opportunity to join various sporting clubs
Highly international working environment

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