Social Media & Content Specialist

Bethlehem Christian Academy is looking for a creative, driven Social Media & Content Specialist to own our story across every platform. You'll walk our campus daily — camera in hand — capturing student life as it happens: athletics, classrooms, fine arts, chapel, and the everyday moments that make BCA special. If you live and breathe Reels, photography, and building an engaged online community, and you want your work to serve a mission bigger than yourself, we'd love to meet you.
This role reports to the Communications Director.
What You'll Do Own BCA's presence on Instagram, Facebook, X, YouTube, and potentially TikTok — strategy, posting, and daily Stories from around campus
Shoot and edit scroll-stopping Reels, photos, and short-form video on both a Canon camera and iPhone
Edit in Adobe Lightroom and Premiere Pro; design on-brand graphics, flyers, and templates in Canva
Track performance weekly (reach, saves, shares, profile visits, link clicks, follower growth) and turn insights into a better next post
Connect content to real outcomes: website traffic, inquiry forms, event attendance, and admissions interest
Coordinate shoots and event coverage with teachers, coaches, and staff, and plan content weeks to months ahead
Uphold BCA's visual identity and keep our asset library organized and accessible
Engage our audience warmly and on-brand, and elevate admissions inquiries promptly
What We're Looking For 2–4 years of hands‑on experience in social media management, content creation, or a related marketing role
2+ years of photography experience (Canon preferred); comfortable shooting in manual mode
Entry/intermediate video skills on both a dedicated camera and iPhone
A strong portfolio of Reels, photography, graphic design, and social work
Experience using analytics (Google Analytics, Meta Business Suite, platform‑native) to guide decisions
Working knowledge of brand awareness, audience targeting, and conversions
Canva required; Photoshop and Illustrator a plus
A genuine love for working with children, families, and staff
Must be at least 18 and able to complete a background check, CPR, and First Aid training
Faith Commitment BCA is a Christ-centered school. This role requires a personal relationship with Jesus Christ, whole-hearted agreement with our Statement of Faith and philosophy of Christian education, and membership in good standing at a local evangelical church. You'll be expected to model Christian character on and off campus.
Schedule Full-time, salaried, 40 hours/week, built around the school calendar with flexible hours set alongside the Communications Director. Evening coverage for events, athletics, and fine arts is part of the role (event nights can run until 8:00–10:00pm, with advance notice). This is a campus-based position requiring daily on‑campus presence.
To Apply Submit your resume and a portfolio or links to your social media, photography, and video work.

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