Build the lead engine that makes AcquiMatch impossible to ignore.
Location:
Remote, US. Austin to San Antonio corridor strongly preferred. You'll run studio days and capture content with the founder at live events, so being near the founder in New Braunfels, TX is a real advantage. Open to remote-US for an exceptional candidate who can travel for shoots and events. Due to state employment requirements, we're not hiring in New York or California at this time.
Work Hours:
Full-time, operating on US Central Time hours.
Employment Type:
Contract, Full Time (90-day performance review with path to permanent).
Reporting To:
Founder & CEO
Compensation:
Base salary plus performance incentives tied to qualified-lead generation and marketing-sourced pipeline, bringing total on-target earnings (OTE) to $115K to $135K. Final package depends on experience and proven ability to build a content-driven lead engine.
Benefits:
Competitive benefits that support a high-performance, people-first culture.
ABOUT ACQUIMATCH
AcquiMatch is the leading concierge acquisition search and match service for first-time business buyers. We don't just find deals. We match buyers to the right business based on skills, goals, lifestyle, risk tolerance, and emotional readiness. It's matchmaking, not brokerage.
Our system was built and refined by our expert team through thousands of client deals. The proof: every client we take on submits at least one LOI and they close on business acquisitions at 20x the industry average. The industry standard is that only 2% of aspiring first-time buyers ever close.
Entrepreneurship Through Acquisition (ETA) is exploding, and demand for what we do is climbing with it. But right now, almost all of our leads come from word-of-mouth and guest podcast appearances. When the podcast goes quiet, so does the pipeline. We're hiring the person who fixes that for good.
YOUR MISSION
Your mission: build the brand and content engine that gives AcquiMatch a predictable flow of qualified leads, so we never again depend on one podcast appearance to fill the pipeline.
The biggest lever is our founder's personal brand. She's our spokesperson and, outside client podcasts, our top source of leads, but it's badly underused. The Hormozis and Dan Martell proved it: a strong founder brand is a business's most durable, lowest-cost lead-gen machine. You'll turn her voice, story, and expertise into reach, trust, and inbound, and build the AcquiMatch brand alongside it.
You'll own our channels end to end: newsletter, blog, LinkedIn and social, webinars, events, and the long- and short-form content we build from them. You'll take this off the team's plate, raise the bar, and turn it into a lead machine that runs without the founder feeding it.
Here's the flywheel you own. Content that earns trust at scale gets more buyers raising their hands. More buyers, more clients closed. More clients, revenue grows, and you earn the budget and team to grow the engine you built. You're the top of that flywheel.
This role starts hands-on: you'll produce, write, film, and ship. As you learn our brand and buyer, you'll own strategy and, ultimately, build and lead the marketing team. For someone who wants to build something they can point to and say "I built that."
WHO YOU'LL BE MARKETING TO
Read this closely. This is not a young, swipe-up consumer crowd. It's a different game.
Our clients value time over money. They'll happily pay a trusted partner to save them time and raise their odds of success. Successful on paper but running someone else's race, certain they're meant for ownership.
Who they are:
High-achieving professionals, 35-55, MBAs. Owners trapped in employment, ready to run their own thing.
What they bring:
$200K-500K+ in investable capital.
What they value:
Time over money. They pay for expertise, systems, a partner who raises their odds.
How they think:
Analytical, diligent, allergic to hype. They trust proof, frameworks, and people who've done it.
What stops them:
The process overwhelms them, they're not getting traction, and they feel stuck on busywork instead of moving toward ownership.
Our content wins with bold and punchy credibility, not gimmicks.
WHAT YOU'LL BE ACHIEVING
Own Our Content Engine
Edit, produce, and ship our weekly newsletter. Our founder writes it and wants to keep writing it. Your job: sharpen it, be a strategic thought partner, ship it on time, and make it the hub we repurpose everything from.
Build our newsletter-to-blog strategy. Turn each issue into SEO-friendly long-form on our site so we squeeze max value, and search traffic, from content we already produce.
Own our LinkedIn presence, the channel our audience lives on. You set the cadence and strategy that build trust and pull inbound.
Run our webinars end to end. We run them as a team today; you take the wheel: promotion, setup, registration, run-of-show, and follow-up that converts attendees into leads.
Repurpose the newsletter into long-form YouTube and short-form clips for LinkedIn, YouTube, Instagram, TikTok.
Manage our (already built) studio and hire and direct a freelance video editor so content ships on schedule and on-brand. You'll handle Canva design yourself, no separate designer day one. We'll add design support as the engine grows.
Deliver a predictable 5 to 10 qualified leads per week from owned channels by the end of your first 90 days, and cut our reliance on client podcast appearances to near zero.
Optimize our existing lead magnets and nurture sequences so leads convert to booked calls.
Build and refine nurture sequences from our content library so no lead goes cold.
Track CAC and lead quality, and protect a high close rate on marketing-sourced calls.
Plan, launch, and analyze paid ads (Meta, LinkedIn, YouTube) to amplify what's working organically and accelerate lead flow.
Own the ad budget against a target cost-per-qualified-lead with rigor.
Build the Founder\'s Brand & Authority
Treat the founder's personal brand as a primary growth channel.
Script the founder for VSLs, short-form, and long-form.
Capture content with the founder in studio, at events, and with clients so we never miss a moment worth posting.
Build a pipeline of speaking, podcast, and interview opportunities so inbound requests grow.
Help launch our own podcast when the engine can support it.
Own the Brand
Guard our brand voice and visual identity across everything: written materials, decks, collateral, social.
Oversee brand usage across the team so everything that ships is on-brand.
Stay ahead on SEO, AI tools, and new tactics that help us stand out and get discovered.
Build Strategy & Team As We Grow
As leads, clients, and revenue grow, build the broader marketing strategy and the team to run it.
Shape our partnership and sponsorship strategy, assessing communities and opportunities for high ROI.
Recruit, manage, and develop freelancers and future hires as we scale.
HOW YOU OPERATE
This matters as much as the marketing skill. We're hiring a project manager who markets, not just a creator. You own the systems, the calendar, the numbers, and the follow-through.
You run on systems.
You're always on top of everything.
You read the data and act on it.
You're fully self-directed.
WHAT YOU BRING
Lead-Engine Builder: You've built content-driven lead engines, not just done marketing.
Strong Writer & Editor: You carry a brand voice across newsletter, social, and scripts without losing the thread.
Hands-On Producer: Comfortable with studio gear, filming, and directing edits, and you design clean, on-brand assets in Canva.
Paid Ads Competence: You've run and read ad accounts and know a healthy cost-per-qualified-lead.
Funnel Thinking: Lead magnet to nurture to booked call to close.
Genuine Ownership: You own a channel end to end without being told how, and you bring a point of view.
You make complex, boring topics (business buying, finance, M&A) genuinely compelling.
Experience
6+ years in content, brand, or growth marketing, ideally for a founder-led or creator-led brand.
You've helped scale a personal brand (Hormozi, Martell, Cole Gordon, etc)
You've thrived in a small, fast-paced startup where you owned outcomes, not tasks.
Familiarity with ETA, SMB, finance, or high-ticket B2C is a strong plus.
SUCCESS LOOKS LIKE
We push buttons for predictable, qualified leads that close, because buyers knew, liked, and trusted us before the call.
No more relying on a client podcast episode to fill the pipeline.
CAC low, ROI high.
The founder is flooded with speaking and interview requests.
Brokers know us and want to bring us deals.
The content engine runs on schedule, without the founder.
THIS ROLE IS FOR YOU IF . .
You want to build the engine, own it, and eventually lead the team that runs it.
You're hungry with something to prove. You want a brand you can point to: I built that.
You think in funnels and flywheels, not vanity metrics.
You'd rather have a point of view and sometimes hear no than wait to be told what to do.
You love business and get the psychology of a buyer making one of the biggest decisions of their life.
You want to help define a category, not blend in.
INTERESTED? HERE'S WHAT COMES NEXT
Step 1: Send us a video, 3 minutes max, answering:
Why this role, why AcquiMatch?
What excites you about building a founder-led brand in SMB/ETA?
Tell us about something you've built (brand, channel, campaign) and the results it drove.
Your ideal work environment?
Where do you see yourself in 5 years?
Step 2: We review submissions. Strong candidates get a quick screening call, then a deeper interview with our team.
Step 3: Standout candidates get a short, role-relevant sample project so we see how you think and ship.
Step 4: A final conversation on expectations, comp, and culture fit.
Step 5: References, offer, onboarding.
If you're ready to build the engine that makes AcquiMatch impossible to ignore, we can't wait to see your submission.
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Senior Brand & Growth Marketer
AcquiMatch · Multiple locations · Remote ·
- Pay:
- $115,000-$135,000/yr
- Job type:
- Contract